Digital Marketing Manager, Paid Media

We're looking for a sharp, strategic, and highly adaptable Digital Marketing Manager - Paid Media to lead the execution of digital strategies across a range of paid channels, with a strong focus on driving B2C conversions and business growth. This role blends performance marketing expertise with cross-functional collaboration and strategic communication.You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring client and business goals to life, and continuously optimize to deliver measurable impact. This role requires someone who can think analytically, act quickly, and communicate clearly—without relying on marketing jargon. Key ResponsibilitiesLead the strategy, planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, Reddit, and more.Drive B2C performance outcomes—especially focused on conversions, ROAS, and growth KPIs.Translate high-level campaign objectives into clear, executable strategies with measurable impact.Collaborate with cross-functional internal teams (Project Management, Creative, Analytics, and occasionally Senior Leadership) to align on campaign strategy, timelines, and deliverables.Help set up landing pages and ensure campaign launch readiness with the right tracking, assets, and messaging.Work closely with the Project Management team to support client-facing communication and ensure that changes or optimizations are clearly understood and aligned with broader business goals.Occasionally engage in client-facing discussions to support paid media strategies or requests (e.g., expanding into Reddit or a new platform).Build and maintain campaign dashboards using Google Data Studio, using internal and platform data to track performance and guide strategic decisions.Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language—not just marketing speak.3-5+ years of experience in digital marketing, with a strong focus on paid media/performance marketing.Proven track record of managing and scaling paid campaigns with measurable ROI.Expertise with tools such as Google Ads, Meta Ads Manager, Reddit, Google Tag Manager, and Google Analytics (including GA4).Strong analytical skills and proficiency in interpreting marketing data and campaign performance metrics.Strong understanding of digital conversion funnels, optimization techniques, and media efficiency metrics (CPC, CPA, ROAS, etc.)Experience with A/B testing tools and methodologies.Solid understanding of customer acquisition funnels and conversion rate optimization.Familiarity with SEO, email marketing, and organic social media is a plus.Excellent communication and project management skills.Comfortable managing multiple fast-moving campaigns and shifting priorities in an adaptable work environment.Agency or multi-brand experience is a plus, but not required.Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.This job posting is for a current vacancy with our client.Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.Questions? Call your local office at 1.888.490.5565. All applicants applying for Canadian job openings must be authorized to work in Canada.Only job postings for jobs located in Quebec appear in French.© 2025 Robert Half. By clicking "Apply," you're agreeing to Robert Half's Terms of Use.