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Looking for a great opportunity to work in Canada’s largest Automotive Group? Join the Family today, the Dilawri Lifestyle is waiting for you!

Job Summary

Reporting directly to the Director, Retail Marketing, the BC Region Marketing Lead is responsible for managing, developing, and executing all experiential and traditional marketing initiatives, supporting customer retention and lead generation (sales, service, & parts) for the luxury and ultra-luxe brands / dealerships under their purview. This role requires close collaboration with internal and external stakeholders, agencies, and vendors to develop and implement effective yearly marketing plans, monthly tactical campaigns, experiential activations, sponsorships, digital updates, social media strategies, and other ad hoc tasks.

Other responsibilities include staying up to date on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand guidelines. The position requires strong attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.

Duties and Responsibilities

• Act as the day-to-day marketing contact for designated luxury and ultra-luxe dealerships / brands
• Manage events / experiential initiatives for dealerships as well as the BC Region
• Oversee and / or execute all experiential / sponsorship requirements
• Participate / travel to OEM-mandated marketing meetings and offsite events
• Develop & execute yearly marketing plans for each dealership
• Align with each dealership’s General Manager on monthly vehicle priorities / promotions; submit robust briefs for creative executions that support sales & service programs
• Manage monthly digital advertising programs (TRFFK) & SEO requirements
• Manage local search platform content (i.e., Google Business Profile, Bing, Yelp)
• Review analytics and reporting, and provide insights to relevant stakeholders
• Manage budgets, invoices, & coop requirements
• Perform monthly dealership audits (in-store experience & websites)
• Maintain clear lines of communication with National marketing about store-level activations, new partnerships, donations, etc.
• Manage and develop direct reports
• Collaborate with the other Marketing Leads to ensure that all regional requests are being effectively managed

Secondary

Qualifications

Education

Skills

Experience

Dilawri Group of Companies is Canada’s largest automotive group with 75+ franchised dealerships representing 35+ automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, British Columbia, and Washington DC. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry.

Dilawri Group of Companies is not only a leader in the automotive industry, it is also a leader in the communities it serves, having established The Dilawri Foundation in 2002. The Dilawri Foundation has contributed tens of millions of dollars throughout Canada supporting a variety of charitable causes.

Go to our website to see more about our company and the many reasons why you will want to work for us!

We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest.

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