The Head of Marketing is a senior strategic position responsible for shaping and driving the go-to-market and growth strategies within Canada's higher education sector. Based in downtown Fredericton along the scenic Saint John River, this role combines market strategy with customer journey optimization to make a significant impact on UFred's expansion goals. We are looking for a strategic leader with a proven track record in marketing, sales, and data-driven growth, ready to lead cross-functional teams in a dynamic and fast-paced environment.ResponsibilitiesStrategic Market Planning and ExecutionDevelop and execute a go-to-market strategy tailored to the Canadian higher education market, setting and managing growth targets and efficiency metrics.Collaborate with product development to adapt solutions to the Canadian audience, ensuring alignment with market demands and trends.Customer Journey ManagementOwn the customer journey for UFred, optimizing from initial engagement through to enrollment.Implement targeted strategies across acquisition funnels to maximize conversion and retention.Data-Driven Growth StrategyUse data analysis to prioritize and refine growth initiatives, continuously optimizing based on performance metrics.Monitor trends and competitive insights, making necessary adjustments to remain competitive in the market.Campaign and Team ManagementWork closely with performance marketing and sales teams to create and execute campaigns that drive demand and generate leads.Manage budgets, allocate resources, and lead a high-performing team to meet revenue and growth objectives.QualificationsMaster's degree in business, marketing, or a related field.Proven experience in marketing, sales, or business development within Canada's higher education or a fast-paced, high-growth environment.Strong data and analytical skills, with a demonstrated ability to make data-driven decisions.Leadership experience with a track record of building and managing successful teams.Proficiency with marketing automation tools, CRM systems, and sales technologies.SkillsEducation, Marketing, Strategy, TrendsArrayAbout University of FrederictonSince its establishment in 2005, the University of Fredericton (UFred) has aimed to provide innovative and adaptable online education. From its inception, UFred has remained devoted to delivering accessible, high-quality education to professionals across Canada and beyond. Nearly two decades later, the University is recognized for its distinctive approach to online learning, particularly in the fields of business administration and occupational health and safety.As UFred prepares for its next phase of development, the University has made strides toward global growth. In May 2023, UFred was acquired by IU Group (IUG), a prominent educational institution based in Germany. Both establishments share a commitment to making education broadly accessible, emphasizing flexibility, innovation, and quality within their programs. This shared vision facilitated the acquisition and positioning of UFred for further expansion. With IUG's support, UFred aims to utilize additional resources and expertise to enhance its offerings and reach a wider audience of learners both within Canada and internationally.UFred's educational philosophy is anchored in a dedication to accessibility, flexibility, and personalization. As an online educational institution, UFred is committed to providing learners with a rigorous academic experience that equips them for success in a changing global environment. The University values diversity, integrity, and lifelong learning, incorporating these principles into all aspects of its operations. Program curricula are carefully designed to be challenging, pertinent, and aligned with the needs of both learners and the industry. UFred employs a diverse faculty of experienced professionals who bring a blend of practical knowledge and academic proficiency to the virtual classroom.Other InformationCompensation PackageIn addition to your base compensation, joining the UFred team means you will be part of a rapidly expanding organization. UFred values its employees and ensures they are able to enjoy Wellness and Balance.Wellness and Balance : UFred employees actively utilize subsidized Health and Vision Care, as well as an RRSP Match program. They spend paid time off with those who are important to them between Christmas and New Years, as well as and on their birthdays. The possibility for flexible work arrangements, an Active Living Benefit, and Wellness Days are additional benefits enjoyed by our staff.Hours of WorkThis is a fulltime permanent position (35 hours) under regular business hours. The position is located in Fredericton, NB with the possibility to work remotely from anywhere in New Brunswick, and attend in-office meetings, as required. The ideal candidate should reside in New Brunswick or is willing to relocate.Commitment to Diversity and InclusionThe University of Fredericton is passionately committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We value diversity, equity, and inclusion and aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the company. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.We appreciate all applications received!