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- Old toronto, ON
- vice president
Vice president Offres d'emploi - Old toronto, ON
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Vice president • old toronto on
- Offre sponsorisée
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Resolute Digital, a Weber Shandwick CompanyToronto, ON, Canada- Temps plein
The VP, Analytics will be a leader with clients and colleagues, delivering data-driven, actionable insights and approaches. Ideal candidates will be excited about championing the analytics discipline and fluent in the various technologies, platforms, and best practices that define the online media and marketing space. Are you interested in developing solutions based on evidence and insight? Do you obsessively track digital and tech trends? Are you passionate about using data to guide brand and business decisions?
About you : You are a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. You think and write clearly, and you understand diverse media platforms and technology. You can develop innovative measurement strategies, lead business intelligence efforts, and manage the execution of analyses designed to drive deep understanding of consumer behavior and communications performance of today’s brand communications challenges.
Responsibilities :
- Work across teams on consumer brand and corporate communications strategies from start to finish, including execution and performance evaluation.
- Partner with data, product, AI, and other specialist teams across the agency to pilot and implement innovative solutions for clients.
- Lead the analytics business in Canada, working closely with North American and Global Analytics & Intelligence teams.
- Support and advance established Weber Shandwick analytic products and methodologies for Canadian clients.
- Champion the use of data to inform decision-making at all levels internally and externally.
- Provide hands-on consultancy, collaboration, and support to clients and project teams in designing, budgeting, staffing, and delivering analytics work.
- Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
- Proficiency with earned, owned, and paid aspects of digital content management, including social media, site analytics, and search.
- Experience using media / marketing intelligence, social listening, or other research tools such as YouGov, Talkwalker, Cision, Quid, Vividata, Meltwater, and others.
- Strong organizational skills and attention to detail.
- Comfort with working in and contributing to a fast-paced, team environment.
- Reports to regional Innovation + Intelligence Lead, plays an active role in team development, and manages, supervises, and mentors talented and eager junior staff.
- 8-10 years’ experience (preferably in consumer marketing, PR, and / or advertising).
About Us
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world. Led by world-class
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