Social Offres d'emploi - Whitchurch-Stouffville, ON

Position : Social Media Specialist

Company : CST Savings Inc.

Industry : Financial Services

Reports to : Senior Manager, Content Marketing

Location : Flexible Work Location Arrangements Available

Application Deadline : February 17th, 2025

Role Summary :

The Social Media Specialist is a key role in our Marketing team, providing administrative and operational support to paid media and social campaigns, vendor management, and reporting. In this role, you will focus on ensuring seamless execution of campaigns and supporting day-to-day digital marketing operations.

What you will be doing :

Social Media :

• Manage all social media channels including Facebook, Instagram, , and YouTube. This includes planning, creating posts. and getting creative by converting blogs, educational resources, and other content into engaging social posts, reels, polls.
• Write engaging, high-quality content that aligns with brand voice and resonates with target audiences across various platforms.
• Manage and maintain social media content calendar including scheduling and publishing digital content on social platforms.
• Optimize social platforms & tools for efficient campaign delivery and workflow improvement.
• Ensure all content aligns with brand messaging, tone, and regulatory standards within the investment and financial services industry.
• Responsible for improving community management across all channels. This includes monitoring social media platforms, managing responses to reviews and promptly responding to comments and messages to answer questions and keep users engaged.
• Work with the internal stakeholders to ensure timely posting of campaigns, product launches, events, special announcements, hiring, etc.
• Stay up-to-date on social media trends and best practices to enhance the company's online presence and strengthen its brand identity.
• Monitor and measure performance metrics to identify trends, develop actionable insights for improvement, and compile data from social media platforms and Google Analytics for tracking and analysis.

Paid Media :

Support the Sr. Content Manager with delivering the CST digital media strategy, with a focus on :

What you bring :

Nice to have, but not required :

What’s In It for You :

About CST :

We’re the creators of Education Savings Plans in Canada. Our founders pioneered a movement to create and deliver solutions to make higher education accessible for all. Over 65 years later, our dedication to our mission is stronger than ever :

Through our expert guidance and powerful investment options, we help Canadian’s invest in our children’s future with Registered Education Savings Plans (RESPs). With big dreams, anything is possible!

CST Spark is the latest chapter from the ongoing story of innovative education savings. Today, we continue to inspire and revolutionize education savings with CST Spark– the simple, modern RESP that combine stop investment expertise with the latest technology.

For additional information, please visit www.cst.org & www.cstspark.ca .

Come grow with us!

To apply please email your resume to : [email protected]

CST is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. CST sincerely thanks all applicants for their expressed interest in this opportunity; however, only those selected for an interview will be contacted. Accommodations are available upon request for candidates taking part in all aspects of the hiring process. Applicants need to make their requirements known when contacted. To request accommodation, please contact HR at [email protected]. Thank you for your interest in a career at CST.