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Cube Business Media Inc.North Vancouver, BC, CanadaThe Company :
As a recognized leader in the conference industry in Canada, Cube Business Media currently owns and operates 11 annual events in 5 brands across North America, including SAAS NORTH, The Business Transitions Forum, Tech Talent North, TechExit.io, and Vivacity.
Cube Business Media is unique in the events industry as we have built many of our brands from the ground up and we specialize in bringing new and unique conference concepts from ideation to execution. Our mighty team encapsulates a rare breed of passionate customer-centric event enthusiasts!
The Role :
We are seeking a dynamic and experienced Content Marketer to spearhead our content strategy and tell the unique stories of Cube Business Media and its diverse portfolio of event brands vividly and consistently across marketing channels. Reporting to the Marketing Director, this permanent, full-time role requires a blend of creativity, strategic insight, and leadership to develop impactful marketing campaigns, work with cross-functional teams, and uphold brand consistency. As the steward of the voice of each of our 5 brands, the Content Marketer will play a crucial role in shaping our narrative and deepening relationships with key audiences across each of our communities, including entrepreneurs, investors, and business leaders.
The Team :
The Marketing team is responsible for event branding, ticket sales and growing our audiences while engaging our diverse customer base. As a core member you will build and execute marketing plans as it relates to content strategy to help us on our mission to generate connections, build content and create communities.
What You Will Do :
Specific duties include, but are not limited to :
- Develop and execute a holistic content strategy for Cube Business Media and associated brands across channels such as blogs, social, and YouTube
- Develop and execute the evergreen content campaign plans and maintain the campaign calendar
- In partnership with the marketing and design team (internal & external), maintain brand voice and guideline documents to ensure those documents meet the needs of internal and external stakeholders
- Ensure Cube Business Media’s brand voice is expressed consistently and effectively across all marketing channels
- Audit and re-purpose existing video, photography, and audio assets to be used across marketing channels
- Conduct interviews with subject matter experts to gather insights and create compelling, audience-focused content for blogs, social media, and other marketing channels
- Write clear, accurate, and impactful copy for all marketing campaigns and materials, including digital ads, emails, organic social media postings, medical event collateral, etc.
- Write and schedule newsletters and promotional emails that inform, engage, and drive action
- Track email performance and suggest improvements for open and conversion rates
- Write and optimize web content to support conference promotion and audience engagement
- Manage a library of assets including videography, photography, and audi o produced from conferences
- Work with external agencies responsible for video production and photography
This Role is For You if You Have :
Bonus Points For :
What We Offer :
If this sounds like the perfect role for you, we’d love to hear from you! IMPORTANT! Please submit your resume, a portfolio or samples of your writing, and a brief cover letter detailing why you’re excited about this opportunity. You may apply through the process here, or email [email protected].
Join Cube Business Media and help us create content that inspires, engages, and builds thriving communities!