Senior marketing manager Offres d'emploi - Oakville, ON

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Job title : Senior Marketing Manager

Location : Mississauga, ON (Hybrid)

Reports to : VP of Marketing, Canada

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Position Overview

The Senior Marketing Manager, Shark will be responsible for developing and executing brand strategies that enhance the brand’s market position, drive growth, and increase brand loyalty in Canada. This role involves end-to-end management of brand initiatives, including planning, execution, and local commercialization. The Brand Manager will work closely with cross-functional teams, such as global leaders, marketing, product development, sales, and sales strategy to deliver a cohesive brand experience that aligns with business objectives and resonates with target audiences in the Canadian market.

Key Responsibilities

• Brand Strategy Development : Develop and execute brand strategies that align with overall business goals and objectives. Identify opportunities for brand positioning and growth within the Canadian market while building on and localizing global playbook.
• Cross-Functional Collaboration : Partner with sales, product development, SS&A, and other departments to ensure brand consistency across all touchpoints.
• North American connectivity : Maintain productive relationships with US IMC and brand counterparts to ensure playbook consistency, and advocate for required localizations
• Stakeholder Engagement : Act as a brand ambassador within the organization and with external stakeholders, including agencies and retailers. Build relationships to enhance brand visibility and reputation.
• Go-to-Market Execution / Local Commercialization : Oversee the execution of go-to-market plans ensuring that all new products are Canada-ready (including product packaging and online product pages). Partner with SS&A to define positioning, promotional efforts, and proper distribution channels. Ensure all brand and marketing activities align with local market dynamics.
• Brand Performance Analysis : Track and report on key performance indicators (KPIs) related to brand health, sales performance, and customer engagement. Use data to make informed decisions and optimize future campaigns.
• Coaching and development : Train and develop direct reports across all areas of the marketing spectrum. Provide regular feedback to ensure success and oversee performance management.
• Campaign Management : Plan, implement, and oversee marketing campaigns, including digital, social media, and traditional advertising, to build brand awareness and drive sales. Collaborate with creative teams to ensure campaigns are consistent with the brand identity and messaging.
• Market Analysis & Consumer Insights : Conduct research to understand market trends, competitor activities, and consumer behavior. Use insights to refine brand strategies and ensure alignment with consumer needs and preferences.
• Budget Management : Develop and prioritize the brand marketing budget, ensuring efficient allocation of resources to maximize ROI. Monitor expenditures and report on budget performance.

Qualifications

Work Environment

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.  We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at