Role : Regional Sales Manager, Bus Division

Location : GTA, Ontario(must be located in Ontario)

Schedule : Remote, Full Time, Monday to Friday 8 : 00am-4 : 30pm

Crestline Coach is a long-established family orientated organization in Saskatoon, SK, that has grown to become North America's leading ambulance manufacturer and Canada's largest supplier of small to mid-size commercial buses for transit, paratransit, shuttle, and tour applications. With safety, innovation, and durability always at the forefront of our business, we now inspire today’s industry standards. Crestline Coach has strong values that align with our culture that demonstrate a customer centric focus, leadership, integrity, family spirit, and excellence in all we do.

Crestline Coach is a long-established, family-oriented organization in Saskatoon, SK, and a leading manufacturer of ambulances and buses in North America. With a strong commitment to safety, innovation, and durability, Crestline inspires today’s industry standards. Our values are customer centricity, leadership, integrity, family spirit, and excellence in all we do.

We are looking for a dedicated and dynamic Regional Sales Manager (RSM) to join our Bus Division, overseeing customer relations within an assigned territory. The RSM will manage all aspects of sales, from lead qualification and product presentations to quoting, order processing, and delivery. This role requires a collaborative individual with a comprehensive understanding of customer needs, Crestline’s product advantages, and strong experience in the bus industry.

KEY RESPONSIBILITIES

As the Regional Sales Manager, you will :

• Achieve sales targets, including unit sales, revenue, and customer satisfaction (NPS).
• Build and maintain strong customer relationships, positioning Crestline’s bus offerings effectively.
• Lead territory-focused market research, develop sales tools, and conduct regular customer meetings.
• Communicate with production teams to align customer needs with Crestline’s manufacturing capabilities.
• Maintain accurate CRM records, update forecasts, and attend trade shows to represent Crestline.
• Prepare preliminary quotes for inquiries, using marketing materials and tools.
• Work closely with Sales Coordinators to finalize quotes and ensure timely order confirmations.
• Follow up on quotes, manage expiries, and secure orders in alignment with customer timelines.
• Complete the sales quoting process following established procedures and policies.
• Collaborate with Sales Coordinators and Administration to ensure order accuracy.
• Coordinate with Accounting for prompt deposit invoicing after order receipt.
• Monitor order and delivery statuses, minimizing change requests post-confirmation.
• Capture and submit marketing photos of completed vehicles for promotional use.
• Maintain updated CRM data and track sales opportunities within your territory.
• Promote and maintain demo units, ensuring they are clean, functional, and readily available for customer demonstrations.
• Support manufacturing of proof of concept, bench and prototype systems through troubleshooting, First Article Inspections, and review of Quality Escapes.
• Assess risk through the development of a complete HVAC subsystem DFMEA.
• Ensure designs meet Design for Manufacture requirements, and Design for ease of maintenance / service requirements.

QUALIFICATIONS

As the Regional Sales Manager, you will bring :

WHY CHOOSE CRESTLINE COACH?

Crestline Coach takes pride in a strong company culture that embodies excellence, integrity, trust and innovation. To foster a strong culture, we believe in a progressive, dynamic and solution-based environment and want to prosper amongst the best and brightest in the country. Benefits of working with Crestline Coach include :