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Corporate Communications Specialist / Spécialiste des communications institutionnelles
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Destination CanadaVancouver , CAJoin Destination Canada as our next Corporate Communications Specialist , where you'll play a pivotal role in both media relations and industry communications. This role demands strong communication skills and adaptability, with proficiency required in both digital and traditional media platforms.
In addition to working on proactive media campaigns, you will also play a crucial support role in crisis communications and building and maintaining relationships with key sector stakeholders.
Supporting industry communications, the successful applicant will work on data-led communications and presentations, contribute to communication plans for our events, represent Destination Canada at events where media are invited, and liaise with partners on joint partner initiatives and their respective communications.
The ideal candidate will have a track record of successful media campaigns, a deep understanding of the current media landscape, and the ability to work under pressure and meet tight deadlines. Strong public speaking and writing skills are essential, along with creativity and strategic thinking in developing compelling narratives.
Join us and share your love for Canada and your glowing heart with the world.
Note : This role follows Destination Canada’s hybrid working model, with candidates based in the Vancouver area working from our Vancouver office, and those in the Ottawa area working from our Ottawa office.
KEY ACCOUNTABILITIES :
- Drafts communications products to industry partners, including presentations (with respective speaking notes), and web, print and social copy.
- Coordinates the communication of industry intelligence to industry partners in a timely, relevant, accurate and effective manner.
- Develops and maintains relationships with industry communications professionals and works on joint initiative communications. Leads a monthly industry communications working group.
- Supports on media relations : managing enquiries, preparing news releases, drafting media responses, and ensuring crisis communications plans are current and relevant.
- Supports on communications around Destination Canada events and liaises with press attending these events.
- Provides back-up support on managing corporate communications channels, including the corporate website, corporate social media, and the Destination Canada newsletter.
Essential Qualifications
EDUCATION : Graduation from a recognized university in Communications or Public Relations, or an acceptable and proven combination of education, training and experience.
EXPERIENCE : When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria :
KNOWLEDGE :
ABILITIES :
PERSONAL SUITABILITY : Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.
ENTITLEMENT TO WORK : You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada. Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.