Program associate • toronto on
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If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals!
As a Sales Associate on our General Rentals team, you’ll embark on a structured training path designed to prepare you for a future role as an Outside Sales Representative. You’ll work alongside industry experts who are eager to help you gain hands-on experience with our technical products while developing the relationship-building skills that drive customer success.
What you’ll do:
Begin your training at a local branch, shadowing both sales and operational roles to gain an inside-out understanding of the full equipment-rental lifecycle.
Join your peers across North America for a digital onboarding class, designed to sharpen your sales technique for success in our industry while providing a collaborative training environment that helps you build and leverage a strong internal support network.
Progress through a series of outbound sales campaigns that provide exposure to different construction verticals, varying customer spend levels, general vs specialty equipment rentals, and both new and existing customer segments.
Master key United Rentals sales tools, including our CRM, inventory management platforms, customer portal, and mobile applications.
Lead high-level sales conversations involving price negotiations, multi-piece rental requests, government and educational collective agreements, equipment service contracts, the sale of used equipment at the end of its rental life, and much more.
Learn proven sales methodologies to deliver solutions for our customers and drive revenue growth.
Participate in local team initiatives such as daily safety huddles, customer appreciation events, equipment yard sale events, customer entertainment outings, charity drives, and 1UR internal team-building workshops.
Track your Sales Development progress through multiple achievement levels, with access to real-time sales performance metrics and weekly peer-ranked competitions.
Receive daily feedback from corporate and local leadership meetings, call coaching sessions, and ride-alongs to local jobsites. You will drive engagement during these meetings by developing sales strategies for your accounts and creating realistic timelines to achieve your goals.
The average Sales Associate spends 4-6 months in the Sales Development Program (SDP) before promotion to an Outside Sales Representative (OSR), with the timeline dependent on market conditions and individual performance.
Other duties as assigned
Requirements:
Bachelor's degree or equivalent work experience
Experience in a customer-facing sales role (preferred)
Excellent interpersonal & communication skills
Strong teamwork and collaboration skills
Proficient computer and mobile phone/tablet skills
Valid driver's license with acceptable driving record
Training: must live within reasonable driving distance of assigned branch and report on-site M-F
We don’t just “talk the talk!” We’re an award-winning company (recently named a Glassdoor Best Place to Work in 2026) that truly cares about our people - That’s why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:
Paid Parental Leave
Employee Discount Program
Career Development & Promotional Opportunities
Additional Vacation Buy Up Program (US Only)
Early Wage Access through Payactiv (US Hourly Only)
Paid Sick Leave
An inclusive and welcoming
Explore our comprehensive U.S.
For Canadian benefits,
United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email for assistance.
At United Rentals, we proudly hire active duty members, veterans, reservists, and their families. The values that define your service—leadership, discipline, integrity, and teamwork—are the same values that drive our success. With many veterans already part of our team, we’re ready to help you transition into a rewarding career.
Compensation Range:
$33.30 - $47.95
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