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Product owner • ancienne lorette qc
Product Manager
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LeytonQuebec, CanadaStrategic Advisor in Data Governance
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QohashQuebec, CanadaProduct Manager
Groupe LeclercSaint-Augustin-de-Desmaures, Québec- Temps plein
As a Product Manager , you will play a strategic role in the development and diversification of Leclerc's national brands. You will be the main contributor to product innovation by working closely with the R&D, innovation, production, and marketing teams to transform consumer insights into concrete opportunities. Your objective : to manage the product life cycle while maximizing their impact on the Canadian and North American markets.
Your Main Tasks :
- Product Innovation and Development :
Identify diversification opportunities by exploring new categories, co-brandings, or line extensions to capitalize on the national brands' notoriety.
Collaborate closely with the R&D and innovation teams to develop effective briefs and propose product solutions that meet emerging consumer needs.
Ensure the feasibility of projects by considering industrial constraints, costs, and time-to-market.
Define and refine the range positioning based on consumer insights and competitive opportunities.
Prioritize target markets and ensure that go-to-market strategies (distribution, pricing, promotions) are optimal for each segment.
Collaborate with marketing and sales teams to ensure successful product launches aligned with commercial objectives.
Conduct continuous strategic monitoring of competitor performance and market trends.
Analyze consumer data to identify niches and growth opportunities, and transform these analyses into concrete actions to expand product ranges.
Oversee the complete product lifecycle from launch to withdrawal or repositioning.
Propose improvements or innovations to maintain product competitiveness based on market dynamics.
Monitor product performance (sales, market share, customer feedback) and recommend strategic adjustments.
Collaborate with operations and production teams to ensure that projects are feasible and aligned with industrial capabilities and quality standards.
With the sales team : Develop product arguments and actively participate in client presentations (banners) across the country.
Your Profile :
Availability for occasional business travel