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Groupe Leclerc
Product ManagerGroupe Leclerc • Saint-Augustin-de-Desmaures, Québec
Product Manager

Product Manager

Groupe Leclerc • Saint-Augustin-de-Desmaures, Québec
30+ days ago
Job type
  • Full-time
Job description
Position SummaryReporting directly to the Vice President of Marketing, the Product Manager is responsible for planning, leading, and implementing all activities related to the development of a portfolio of brands, in order to achieve Leclerc’s growth objectives. This versatile role combines strategic analysis, go-to-market planning, and the execution of innovative programs.

Responsibilities

  • Define the strategy for developing the branded product portfolio and create an annual plan to support its long-term growth.
  • Conduct in-depth market studies, both qualitative and quantitative, to identify consumer needs and expectations and respond effectively.
  • Ensure ongoing competitive intelligence to optimize the product offering and commercial strategy with key clients.
  • Coordinate every stage of the product life cycle in collaboration with multidisciplinary teams.
  • Work in close collaboration with research and development, design, and engineering teams to ensure product feasibility and quality.
  • Identify and develop appropriate distribution networks for each product.
  • Collaborate with external partners (agencies, specialized firms, etc.) to effectively target market opportunities.
  • Train and support the sales team in preparing presentations for buyers and category managers.
  • Write and present analyses and business reviews on the product portfolio’s performance.

Required Skills and Abilities

  • Bachelor’s degree in business administration, marketing, or a related field.
  • Minimum of five years of experience in consumer product management and B2C marketing, ideally in the food industry.
  • Proven experience in managing national projects from conception to launch.
  • Fluent in French and English, both spoken and written.
  • Autonomy, discipline, and initiative, with the ability to work effectively within a dynamic team.
  • Proven experience working with internal and external multidisciplinary teams.
  • Ability to manage multiple projects simultaneously in a constantly evolving environment.
  • Excellent analytical skills and strong business acumen.
  • Advanced proficiency in Microsoft Office 365 Suite (Excel, PowerPoint, Word, etc.).
  • Skill in interpreting retail sales data (AC Nielsen) is an asset.
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Product Manager • Saint-Augustin-de-Desmaures, Québec

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