Marketing specialist Offres d'emploi - Sherwood Park, AB

Who We Are

GPS Insight offers leading technology for organizations that have drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. We provide innovative fleet solutions that include vehicle and asset tracking, in-cab smart cameras, field service software, and compliance management.

We know that when you invest in high-performance technology, you achieve results and maximize your return. We feel the same way about our people at GPS Insight. They are what allow us to build world-class solutions that make us leaders in the fleet and field service management space. They are what enable our customers' success. They are our greatest asset. As a result, we take pride in a workplace committed to those who make us go.

Our commitment to growth enables us to push the telematics and field service operations industries forward. It's rooted in our products, embedded in our culture, and reflected in our team-first values. We're looking for the right people to jump onboard with us. Are you ready to take the ride?

What We Need

We are looking for a Technical Marketing Specialist who thrives on building automations, managing integrations, and optimizing marketing and sales technology stacks. Reporting to the Director of Marketing Operations, this role is ideal for someone who excels at managing CRM / MAS platforms, creating efficient workflows, documenting processes, and ensuring seamless data flow across marketing systems.

This position is designed for individuals who are eager to take ownership of projects, refine operational processes, and have a clear path to evolve into a leadership role. If you are detail-oriented, process-driven, and passionate about optimizing marketing technology, we'd love to hear from you!

What You'll Do

• Oversee, configure, and optimize the marketing technology stack, with a primary focus on Salesforce and HubSpot.
• Integrate marketing tools with CRM and MAS platforms to enhance functionality and efficiency.
• Evaluate and implement new marketing technologies that align with business needs.
• Manage and administer TechStack from user management to building flows and automations.
• Design, develop, and maintain automation workflows to improve efficiency in marketing and sales processes.
• Build and optimize lead scoring models, nurturing workflows, and lifecycle management automations.
• Continuously refine processes to drive efficiency and reduce manual tasks.
• Administer and maintain CRM and MAS platforms, ensuring data accuracy and alignment with marketing and sales teams.
• Improve data flow between marketing and sales systems to enhance lead management and conversion tracking.
• Monitor and troubleshoot any CRM / MAS-related issues, ensuring seamless performance.
• Implement data normalization and cleaning strategies to ensure data accuracy and consistency across systems.
• Create reports and dashboards that provide actionable insights into marketing performance and operational efficiency.
• Ensure compliance with data privacy regulations (GDPR, CCPA) and best practices.
• Lead marketing operations projects, from automation rollouts to system integrations.
• Create and maintain comprehensive documentation for marketing processes, workflows, and best practices.
• Establish standardized procedures to improve efficiency and ensure scalability.
• Work closely with Marketing, RevOps and other stakeholders to ensure seamless data flow and tech stack alignment.
• Train marketing and sales teams on best practices for system use and automation workflows.
• Support other marketing functions with automation solutions to drive business growth.
• Secondary Responsibilities (Web & Analytics)
• Support CMS management (e.g., WordPress) and web-related projects as needed.

Requirements

Preferred

What We Offer

Benefits

There's more to discover-let's talk about how you can grow with us!