marketing specialist

Education

• Bachelor's degree

Work setting

• Private company, corporation or industry

Tasks

• Develop policies
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Computer and technology knowledge

• MS Office
• MS Windows
• Electronic mail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Organized
• Team player
• Accurate
• Reliability
• Quick learner

Experience

• 2 years to less than 3 years

Support for newcomers and refugees

• Assists with immediate settlement needs of newcomers and / or refugees (for example : housing, transportation, storage, childcare, winter clothing, etc.)
• Supports social and labour market integration of newcomers and / or refugees (for example : facilitating access to community resources, language training, skills training, etc.)
• Recruits newcomers and / or refugees who were displaced by a conflict or a natural disaster (for example : Ukraine, Afghanistan, etc.)
• Supports newcomers and / or refugees with foreign credential recognition
• Offers mentorship programs that pair newcomers and / or refugees with experienced employees

Support for youths

• Offers on-the-job training tailored to youth
• Offers mentorship, coaching and / or networking opportunities for youth
• Provides awareness training to employees to create a welcoming work environment for youth

Support for Veterans

• Recruits Veterans and other candidates with military experience through targeted hiring initiatives (for example : job fairs, outreach programs etc.)

Support for Indigenous people

• Offers mentorship, coaching and / or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations