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APTPUO - Winter 2026 - ADM3323M - Market Research

APTPUO - Winter 2026 - ADM3323M - Market Research

University of OttawaOttawa, ON, CA
Temps partiel
Review of exploratory, descriptive, and causal research methods such as interviews and focus groups, surveys, and experiments. Topics include : sample selection, the gathering, analysis and interpret...Voir plusDernière mise à jour : il y a 2 jours
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APTPUO - Winter 2026 - ADM3323M - Market Research

APTPUO - Winter 2026 - ADM3323M - Market Research

University of OttawaOttawa, ON, CA
Il y a 2 jours
Type de contrat
  • Temps partiel
Description de poste

Description

Review of exploratory, descriptive, and causal research methods such as interviews and focus groups, surveys, and experiments. Topics include : sample selection, the gathering, analysis and interpretation of market-related data, study of multivariate data analysis techniques, investigation of relevant applied market research topics.

Posting limited to :

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted : July 07, 2025

Applications must be received BEFORE :

August 09, 2025

Expected Enrolment : Approval date :

July 07, 2025

Number of credits : Work Hours :

Course type :

Posting type :

Régulier / Regular

Language of instruction :

Anglais | English

Competence in second language :

Passive

Course Schedule :

Jeudi | Thursday 19 : 00-22 : 00 - -

Requirements :

Must have an MBA or a Master's degree (preferably a PhD) in the area of marketing. Must demonstrate recent and up-to-date professional experience in market research methodology, as per the course description. Three specific areas of expertise are necessary; knowledge and ability to review statistics from two pre-requisite courses, expertise to demonstrate data analysis in SPSS software, and facility to convey the use Qualtrics software. Must also have teaching experience, preferably in the area of marketing and market research, whether or not they have previously taught this course.

Teaching mode :

Additional Information and / or Comments :

An acceptable level of education and / or experience could be viewed as being equivalent to the educational required and / or demonstrated experience.