Director of communications Offres d'emploi - North York, ON
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Please apply on Isarta.com
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DESCRIPTION
Position at Toronto School of Management
About the Company
Toronto School of Management is proud to be a part of Global University Systems (GUS) Canada, the Canadian subsidiary of Global University Systems. Global University Systems is an international network of higher-education institutions brought together by a shared passion for accessible, industry-relevant qualifications and graduate success. GUS ecosystem includes 40 institutions globally and a host of services, resources and expertise.
Through our institutions across the nation, GUS Canada is forging a new path for higher education, a path that inspires and prepares our graduates to have a global impact and bring positive change.
About the Role
Are you a strategic leader with a passion for shaping marketing and communications in a dynamic, multi-brand environment? Join us as the Director of Marketing & Communications for a one-year fixed term, where you'll oversee marketing and communications strategies across GUS Canada Colleges and support our expansion into the U.S. This is your opportunity to elevate institutional branding, drive enrollment outcomes, and align initiatives with our mission and vision.
As a member of the executive leadership team, you will play a pivotal role, overseeing marketing and communications strategies across all GUS Canada Colleges brands and supporting the organization's expansion into the U.S. You will drive strategic initiatives to elevate institutional branding, enhance enrollment outcomes, and ensure alignment with GUS' mission and vision. With oversight of a high-performing team, including collaboration with offshore services, this role requires strong personnel management, creative direction, production, budgeting, and campaign analysis.
Key Responsibilities
Strategic Leadership and Operational Management :
- Develop and oversee strategic marketing and communications initiatives to support strategic enrollment management initiatives and meet institutional and program goals.
- Collaborate with the recruitment teams, executive leadership, and other stakeholders to align marketing efforts with institutional priorities.
- Provide creative direction and leadership across all digital, social, and traditional marketing channels.
- Oversee the planning, execution, and performance analysis of marketing campaigns, including cost management and vendor collaboration.
- Maintain and enforce brand standards, ensuring consistency with branding and image and quality assurance and compliance across all internal and external publications and materials.
- Monitor industry trends, emerging technologies, and best practices to inform strategy and maintain competitive positioning.
- Implement process improvements to enhance efficiency and effectiveness across the marketing function.
- Forecast, prepare, and track budgets for marketing and communications. Responsible for the development of an annual marketing and communication budget that relates to the integrated marketing and communication plan and department goals.
Content, Communications, and Community Management :
Team Leadership :
Qualifications
Education and Experience :
Skills and Competencies :
Why Join Us?
This is a unique opportunity to work in a fast-paced, innovative environment where your contributions will make a tangible impact on institutional growth and reputation.
Contract Details
The Toronto School of Management is an equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. Accommodations are offered upon request for applicants participating in all phases of the recruitment and selection process in line with our Accessibility Policy, the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code. If you require accommodations at any point during the application and hiring process, please contact us.
Please apply on Isarta.com
https : / / isarta.com / jobs / ?utm_source=IND&job=107224