Creative strategist Offres d'emploi - East York, ON

Location : 100% on-site downtown Toronto

Full-Time Permanent Position

Environment : Start-up in hyper growth mode

Work Authorization : Must have authorization to work in Canada (Citizen, PR holder or open-work permit holder).

Seeking a highly motivated and experienced Creative Strategist to play a pivotal role in driving our client's ambitious growth plans.

This individual will be responsible for developing and executing a robust creative testing roadmap, grounded in data analysis and market research. You will collaborate with marketing managers, media buyers, and lifecycle marketers to design and implement growth experiments, ultimately deepening our understanding of customer motivations and purchase drivers.

This role demands a blend of analytical thinking and creative flair. The ideal candidate possesses a strong background in growth marketing and a demonstrated ability to develop compelling creative assets across various media channels.

Responsibilities :

• Manage a dynamic pipeline of creative tests across diverse marketing channels.
• Lead the creative briefing and production process, ensuring consistent high-quality output.
• Develop a deep understanding of our target audience personas, empathizing with their needs and challenges.
• Partner with marketing and cross-functional teams to gather insights that inform and enhance lifecycle marketing strategies.
• Conduct ongoing research into competitor activities and trends within the direct-to-consumer marketing landscape to ensure our creative strategy remains cutting-edge.
• Contribute significantly to the development of innovative concepts that propel business growth.

Qualifications :