Chief marketing officer Offres d'emploi - Milton, ON

In a recent review, one shopper said, ‘I LOVE, LOVE, LOVE THIS PLACE’! Another gushed, ‘best Natural Food Grocery in the city with a huge array of natural food, organic options and unique choices. Eat Clean and Enjoy!’

Launched as a passion project in 1981, our client has grown into a thriving health products retailer with 9 stores across Southern Ontario and plans for more. They exist to help people live longer, happier and healthier lives by providing the highest quality product offerings, a unique focus on education, and exceptional customer service. They assist their customers navigate the confusing world of health and nutrition to craft a plan specific and most beneficial to their individual needs.

Since their very beginnings, our client has also been dedicated to building community through food. They partner with local communities, from farmers to businesses, neighbours, artists and artisans that share similar values. They source responsibly with a commitment to the highest quality and healthiest product standards in the market. They advocate tirelessly for honesty in food and a positive impact on the overall ecosystem. Our client leads the way to great health for people, their communities, and the planet.

As our client continues to grow, they are expanding and enhancing the means by which they identify, communicate and engage with customers and stakeholders. Building and designing the integrated marketing aspects of this collective undertaking will be the responsibility of the newly created role of Chief Marketing Officer (CMO) .

Scope of the Position

Reporting to the CEO, the CMO will be responsible for driving the digital transformation of the marketing department while planning and executing high-impact, strategic marketing programs and campaigns to promote the firm’s unmatched offerings and positioning. This will include :

• Understanding the customers’ (and prospective customers’) perspective of the company’s brand and how the brand might be enhanced.
• Simplifying the company’s “message”.
• Developing and leveraging a full data-driven customer relationship engagement process.
• Achieving the goal of increasing the customer count dramatically.

Executing print and digital marketing campaigns, as well as a much-enhanced E-COM offering including a proprietary App and Loyalty program, while using the analytics and insights for further growth.

The CMO is a key contributor to achieving our client’s near and long-term objectives. The CMO works closely with other members of the senior leadership team to promote the company’s brand while delivering the exceptional shopping experiences that will be critical for organizational success.

This is an outstanding opportunity that features :

Functional Tasks

Key Performance Deliverables

In light of the identified responsibilities, the following are deliverables that the position is designed to achieve.

Competency Profile

The following competencies listed below define the role of CMO at our client :

Results Orientation

Focuses strongly on achieving agreed upon outcomes and ensures that key objectives are met. Conveys a sense of urgency and drives issues to closure. Aims to improve upon past performance. Establishes aggressive personal targets and strives to achieve them.

Strategic Approach

Develops a strategic plan to realize the vision. Revises strategy in light of changing circumstances. Takes a long-term view of organizational success. Works to clarify long term organizational goals. Able to stand back from immediate problems in order to focus on more far-reaching ideas.

People Management

Establishes and communicates clear priorities and sense of direction. Clarifies roles and responsibilities. Adapts management style to achieve optimum results.

Planning & Objective Setting

Systematic in approach to work. Produces action plans in which objectives are defined and steps for achieving them are clearly specified. Plans by breaking down large tasks into subtasks. Develops plans that anticipate obstacles. Is realistic about timescales and builds in appropriate checkpoints, milestones, and controls in order to ensure that desired results are realized.

Communication

Expresses ideas in a clear, fluent, and concise manner. Written and oral arguments are compelling and responsive to the needs of the audience. Comprehends communications from others and responds appropriately.

Customer / Client Orientation

Strives to provide customers / clients with personalized and efficient service. Anticipates customers’ / clients’ needs. Quickly follows up on customer / client contacts and complaints. Monitors and acts on measures of customer / client satisfaction.

Team Skills

Helps to create a sense of team spirit and harmonious relations through cooperation and support. Balances personal goals with those of the team. Fosters collaboration among team members.

Initiative

Proactive. Seizes opportunities and acts upon them immediately. Takes responsibility for own actions and addresses problems before asked. Generates new ideas. Challenges existing assumptions. Goes beyond the status quo. Recognizes the need for new or modified approaches. Brings various perspectives and approaches together, combining them in a creative fashion to implement effective improvements.

Preferred Experience and Education

The following indicates specific industry, academic and functional experience / qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables.

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