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Co-Op Digital Marketing Specialist

Co-Op Digital Marketing Specialist

AutoIQKitchener, CA
9 days ago
Job description

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=106674

AutoIQ Dealership Network consists of 8 physical dealerships throughout Central and Southern Ontario. We are ambitious, innovative and forward-thinking and we strongly believe that our people are our greatest asset. As lifelong students of our craft, we pursue improvement at every turn.

We are currently seeking a Co-Op Digital Marketing Specialist to join our platform of stores.

Required Qualifications :

Our ideal candidates understand that customers have a choice in where they purchase and service their vehicles, and therefore demonstrate a commitment delivering unparalleled service to show our customers real value for their hard-earned money.

Our leaders are excellent communicators who love working directly with both customers & co-workers and who are businesspeople and people-people. Our leaders understand that the best team will provide the best customer service and as such, make attracting and retaining talent a top priority because it is critical to our success.

Key Role Responsibilities include :

  • Working with dealership teams to build and execute a strategy that leverages paid and organic digital channels for brand and campaign marketing
  • Working with agency / design partners to maximize ROI and ensure capitalizing on the latest opportunities and capabilities of digital channels
  • Updating websites to support marketing efforts and working with the website provider as needed for website updates
  • Supporting inventory merchandising and pricing

o Extracting data

o Analyzing the Merchandising Health Report

o Optimization of Digital Marketplaces such as Kijiji, Trader, CarGurus

o Uploading & segmenting on-order / in-transit vehicles

  • Working with the dealership / marketing teams on how leads are being nurtured / captured

    • o Implementing new tools / systems

    o Hygiene management

    o Extracting Data

  • Maximize the opportunities available with free listing services (Google My Business, Yelp, Bing, Yellow pages) to help with search engine rankings
  • Continuous discovery of changes / opportunities with Google My Business
  • Support campaign / programs manager on the execution of monthly marketing plans which could include campaign organic social postings, sales enablement, website graphics and landing pages, in-store promotion, e-blasts, organizing events / activities, print materials for events etc.
  • Manage all opt out procedures for all stores ensuring compliance in AutoAlert, CRM and DMS
  • Create and publish social posts for AutoIQ channels, re-post relevant industry / OEM social posts for dealerships
  • Support any marketing events as required

    • What you will bring to the role :

  • This individual will need to have an exceptional computer / technical aptitude
  • Our ideal candidate will be an excellent communicator, a student of their craft, and have great technical aptitude. They will be able to manage external vendor relationships to execute on marketing visions.
  • Versed and capable with common Website CMS platforms
  • Creative skills and ability to use Photoshop is an asset
  • Versed and possibly certified in Google Ad-words
  • Skilled in creative and high impact communications
  • You are a proactive self-starter with a desire for accountability
  • Positive team player who operates with the highest of integrity
  • Process driven with impeccable organization and prioritization abilities

    • Why Consider AutoIQ :

  • Operating partner infrastructure : We provide opportunities for advancement all the way up to ownership in the business
  • Shared Core Values and Operating Principles across our dealership network
  • Commitment to an exceptional employee experience
  • Full benefit programs & competitive compensation plans
  • Employee and Family Assistance Program

    • Qualified applicants are invited to apply with resume and cover letter.

    AutoIQ is an equal opportunity employer which values diversity in the workplace. We are committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (?AODA'). Applicants are asked to make their needs / requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview or by emailing via Isarta.

    IQSales

    Please apply on Isarta.com

    https : / / isarta.com / jobs / ?utm_source=IND&job=106674