Position : Senior Associate, Data Analytics - Implementation Specialist
Location : Hybrid (3 days onsite) Toronto
Duration : 6 Months (extendable)
Overview
Joining a world class Data Analytics capability centre of excellence you will be responsible for working with our Fortune 500 clients designing, configuring and implementing cross-platform analytics data models across web and native mobile applications.
You will leverage platforms such as Firebase, GA4, Google Tag Manager and Google Measurement Protocol to configure analytics data collection across multiple platforms.
You will ensure best practices are followed through the implementation lifecycle and help construct data sets for Google Analytics / GA4 for use by our team, our clients as well as other stakeholders.
You will be part of a large digital analytics specialist team delivering analytics implementation, reporting, and analysis while also having the opportunity to collaborate with other colleagues from the global data team.
Job Description
- Migrate clients using UA / GA360 to GA4, build implementation plans and developer guides. Leverage Adobe Launch, Google Tag Manager and Ensighten.
- Lead and architect technical vision for web analytics implementation, testing and reporting using Google marketing stack.
- Serve as the "Tagging Architect" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
- Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
- Experience with event based data model to deliver user-centric measurement
- Test and validate the implementation of Google Analytics (GA4) tagging changes throughout the development lifecycle
- Educate testing teams on the tools and methods to validate digital analytics tagging effectively
- Manage Google Analytics (GA4) configurations including data streams, enhanced measurements and data sources
- Leveraging analytics API’s like Google Analytics Data API and building automation tools for analytics reporting that includes platforms such as GA4, Google Data Studio or BI tools like Domo, Looker, Tableau etc.
- Support the training and adoption of GA4 across large enterprises.
- Strong client facing communication skills and attention to detail required Client Expectations
- Tagging plan creation : Leverage an Adobe Analytics tagging plan provided by ED&A to build / reference for the creation of a GA4 tagging plan.
At a high-level, GA4 tagging plans generally include : Events, Dimensions, Metrics, User Properties & Ecommerce.
- Data Validation : Leverage developer tools such as the Chrome Dev console, Omnibug, or Adobe Experience Manager to perform onsite debugging / validation of tags.
- In-platform validation of processed data will also need to occur after data is collected.
- LOB / DPM relationship management : Emails, working sessions, platform demos, presentations etc.
- Reporting : Collaborate with LOB partners to create LookerStudio dashboards or GA4 exploration reports that provide actionable insights.
- Project Management : Provide regular updates as to the operationalization status of GA4 for LOBs the resource manages or tickets assigned to them.
Qualifications
- 3+ years of experience in digital marketing / data analytics space
- 3+ years working with Google Analytics 360 suite with an excellent understanding of digital analytics tagging best practices.
Experience with GA4 implementation a definite plus
- 3+ years experience in delivering E2E data analytics implementation lifecycle (requirements, solution design, tagging, configuring, I / O, reporting and dashboarding) for retail (preferred) or any other industry vertical
- 2+ years experience working with tag manager tools such as Google Tag Manager, Tealium IQ, Adobe Launch, Ensighten
- Hands-on experience working on 3rd party tracking implementations using tag manager templates.
- Experience working with jQuery, Regular Expressions, HTML CSS selectors is beneficial
- Knowledge of Python / Google BigQuery architecture will be an added advantage
Job 69963
Senior Solution Architect - Data & Analytics
Contribute to the Data Strategy for the Data & Analytics team which includes defining the Data Management Lifecycle, defining data depersonalization patterns, setting the DR strategy for the Enterprise data platform, defining the Next Door IT strategy and implementing same. We are looking for a Seni...
Consultant/ Senior Consultant - Data Analytics & Vendor Management
If you're deeply curious, proactive, a team player, purpose-driven, and/or data and tech savvy, you'll be able to exercise these qualities on a daily basis as a Consultant/Senior Consultant in our BPA- Business Partner Assurance practice. Strong data analytics skills (Microsoft Excel, Tableau, etc. ...
Senior Associate, AML Analytics - Financial Engineering & Modeling
As part of the AML Analytics team, you will play a pivotal role in the clients' Anti-Money Laundering (AML) efforts by utilizing advanced analytics and technology to identify and mitigate potential risks. Hands-on experience in utilizing data analytics and machine learning techniques to detect and i...
Senior Digital Analytics Implementation Developer
Reporting to the Manager, Digital Analytics Implementation, the Senior Digital Analytics Implementation specialist is part of the team responsible for the digital data handling and management for all CTC digital properties. This team oversees tagging in Google Analytics, automated analytics validati...
Senior Manager, Enterprise ESG Data Analytics & Insights
Senior Manager, Enterprise ESG Data Analytics & Insights. Reporting into the Director, Enterprise ESG Strategy the Senior Manager of Enterprise ESG Data Analytics & Insights will be responsible for coordinating and implementing the ESG performance management strategy for the enterprise which include...
Client Data & Analytics Senior Director
Does the creation, development and management of the client data and analytics function appeal to you? Have you always been interested in implementing systems, processes and best management practices? Here's a position for a forward-thinking leader, reporting to the chief marketing officer and part ...
Senior Java Developer – Data, Analytics, & Insights
This role will offer an opportunity to build, enhance market leading data capabilities that are secure and scalable. Collaborate with the teams to design and implement secure, highly available and scalable solution for USCM Data Platform. Conduct pre/post-implementation activities ensuring project d...
Specialist Programmer (Senior or Associate Director)
The Specialist Programmer, Senior or Associate Director. The mission of our team is to transform the way R&D uses data, analytics and AI to streamline processes and mitigate risks while building operational efficiencies. In depth knowledge of regulatory requirements, industry standards, and industry...
Cybersecurity and Privacy, Data Protection Senior Associate
As a Cybersecurity and Privacy, Data Protection Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Data inventory, data flow mapping, encryption techniques, application integration patterns, and encryption deployme...
Data Analytics, Center of Excellence, Associate Vice President Internal Audit
Extensive experience (8+ years) in internal audit or related fields with a focus on data analytics or AI and working with/analyzing large data both structured and unstructured data. Drive the implementation of advanced data analytics methodologies, tools, and techniques to enhance audit effectivenes...