Analyze market research data to improve business decisions or activities
Direct the development and maintenance of an organization's Internet and intranet sites
Direct the marketing strategies of establishments
Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
Direct the team on crucial information they should gather and research
Evaluate the marketing strategies used by establishments
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Develop promotional materials
Hire, train, direct and motivate staff
Manage contracts
Plan and control budget and expenditures
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services