Talent.com
Influencer Marketing Manager
Influencer Marketing ManagerFinlink Group • Markham, ON, Canada
No longer accepting applications
Influencer Marketing Manager

Influencer Marketing Manager

Finlink Group • Markham, ON, Canada
12 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Influencer Marketing Manager

Are you ready to lead the charge in the creator economy?

A global leader in the digital entertainment space is looking for a dynamic and experienced Influencer Marketing Manager to take ownership of their entire creator and digital partnership ecosystem. This is a high-impact role where you will directly influence how our brands connect with millions of new audience members across the most exciting platforms. If you excel at strategy, thrive on negotiation, and live at the intersection of brand safety and cutting-edge digital trends, we want to hear from you.

The Objective : Driving Growth Through Creators

You will design and execute the influencer and creator marketing strategy across major platforms, including TikTok, Instagram, YouTube, and Twitch . Your primary goal is to build genuine relationships and deploy campaigns that bring our brands to life through influential voices, resulting in measurable audience growth and business objectives.

Key Responsibilities

Strategy & Planning :

  • Develop and execute a comprehensive creator strategy that supports core marketing and growth objectives across multiple product brands.
  • Identify key markets, optimal platforms, and content formats based on robust audience data.
  • Build always-on programs and targeted campaigns for product launches, events, and major promotions.

Relationship Management :

  • Cultivate and manage robust relationships with top-tier creators, agencies, and talent managers.
  • Source, evaluate, and onboard creators who authentically align with brand guidelines and target demographics.
  • Negotiate contracts, deliverables, timelines, and fees while rigorously adhering to legal and brand compliance standards.
  • Campaign Execution :

  • Own the end-to-end management of all influencer activity.
  • Clearly brief creators on campaign goals, key messaging, and mandatory regulatory disclosures.
  • Review and approve all content to ensure brand safety, platform alignment, and regulatory compliance.
  • Coordinate timelines with internal Social Media, CRM, and Design teams to maximize campaign impact.
  • Performance & Optimization :

  • Ensure all initiatives are data-driven and continually improving.
  • Track and measure campaign performance against agreed metrics (views, engagement, click-through, sign-ups, etc.).
  • Produce regular, actionable performance reports by platform, partner, and content type.
  • Test and iterate on messaging, formats, and partner mix to continuously enhance results.
  • Compliance & Brand Safety :

  • Act as the guardian of our brand across the creator space.
  • Ensure all partner activity strictly follows platform rules and advertising guidelines, including clear disclosure protocols.
  • Consult with Legal and Compliance teams for higher-risk campaigns or specialized partnerships.
  • Actively monitor live content and swiftly address any issues requiring immediate adjustment or removal.
  • Professional Requirements

  • Education : Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.
  • Domain Expertise : Proven, hands-on experience in influencer, creator, or digital partnership marketing, with a background ideally in gaming, entertainment, or iGaming .
  • Campaign Management : Direct experience managing full creator campaigns, including briefing, contracting, tracking performance, and managing payments.
  • Platform Mastery : Strong working knowledge of major social platforms and the structure of the modern creator ecosystem.
  • Data Fluency : Comfortable working with performance data, setting relevant KPIs, and using analytics tools to measure ROI.
  • Communication : Excellent written and verbal communication skills in English, coupled with strong relationship-building abilities.
  • Organizational Skills : Strong organizational skills and the capability to juggle multiple campaigns and stakeholder needs simultaneously.
  • Culture Interest : Genuine interest in gaming, online communities, and a solid understanding of current gaming culture and trends.
  • Desirable Assets (Nice to Have)
  • Experience utilizing specialized influencer or creator partnership management tools / platforms.
  • Direct experience with performance-driven campaigns (e.g., focused on CPI, CPA, or ROAS).
  • Experience operating within regulated or sensitive industries where compliance and brand safety are paramount.
  • This role comes with the opportunity to significantly impact the global marketing success. Role offers :

  • A competitive salary package complemented by performance-based bonuses.
  • Comprehensive benefits including extended healthcare, dental, vision, and disability coverage.
  • Clear pathways for career development, growth, and advancement .
  • A highly collaborative, supportive, and innovation-focused team environment.
  • Access to on-site leisure facilities and company-wide social events.
  • Convenient on-site parking.
  • Ready to Lead the Creator Conversation?

    If you are a resourceful and strategic digital marketer eager to push boundaries and build impactful campaigns, we encourage you to apply. We are looking for the next leader to define our presence in the creator space.

    Create a job alert for this search

    Marketing Manager • Markham, ON, Canada

    Similar jobs
    Manager of Influencer Marketing

    Manager of Influencer Marketing

    moomoo • Toronto, ON, Canada
    Full-time
    About Moomoo Canada Financial Inc.MFC) is a subsidiary of FUTU Holdings Inc.NASDAQ : FUTU), a global leader in online brokerage and wealth management solutions. Moomoo is one of the most trusted and ...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Integrated Marketing

    Manager, Integrated Marketing

    Global Industrial • Richmond Hill
    Full-time
    For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.We carry over one mil...Show more
    Last updated: 22 hours ago • Promoted • New!
    Integrated Marketing Manager

    Integrated Marketing Manager

    OpenTable • Toronto
    Full-time
    With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. NASDAQ : BKNG), is an industry leader with a passion for helping restaurant...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Integrated Marketing (Hybrid)

    Manager, Integrated Marketing (Hybrid)

    Foot Locker, Inc. • Toronto
    Full-time
    This hybrid position will be located at our Corporate Office in Toronto, Canada.Expectations for hybrid in-office schedule is three days a week, typically Tuesday, Wednesday, and Thursday.Foot Lock...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Juniper Square • Toronto
    Full-time
    Our mission is to unlock the full potential of private markets.Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet re...Show more
    Last updated: 13 days ago • Promoted
    Sr. Creator Manager - Influencer Marketing

    Sr. Creator Manager - Influencer Marketing

    Kensington Grey Agency Inc • Toronto
    Full-time
    Get AI-powered advice on this job and more exclusive features.Kensington Grey Agency Inc is a Boutique Influencer Management Agency rooted in diversity. We specialize in Influencer casting, talent, ...Show more
    Last updated: 30+ days ago • Promoted
    INFLUENCER MARKETING MANAGER

    INFLUENCER MARKETING MANAGER

    Finlink Group • Markham, ON, Canada
    Full-time
    A global leader in digital entertainment is seeking an experienced and driven Influencer Marketing Manager to own and grow its creator and digital partnership ecosystem. This is a high-impact role w...Show more
    Last updated: 2 days ago • Promoted
    Manager, Integrated Marketing

    Manager, Integrated Marketing

    Loblaw Advance • Toronto
    Full-time
    Come make your difference in communities across Canada, where authenticity, trust and making connections are valued – as we shape the future of Canadian retail, together. Our unique position as one ...Show more
    Last updated: 30+ days ago • Promoted
    Hybrid Integrated Marketing Manager - Digital & Omnichannel

    Hybrid Integrated Marketing Manager - Digital & Omnichannel

    Foot Locker • Toronto
    Full-time
    A leading athletic retailer is seeking an Integrated Marketing Manager in Toronto, Canada.This hybrid position requires a minimum of 3 years of experience in corporate retail or marketing, along wi...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Marketing Technology

    Manager, Marketing Technology

    Four Seasons Hotels Ltd • Toronto
    Full-time
    About Four Seasons : • •Four Seasons is powered by our people.We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be t...Show more
    Last updated: 4 days ago • Promoted
    Strategic Digital Marketing Manager : Employer Brand & Growth

    Strategic Digital Marketing Manager : Employer Brand & Growth

    Celestica Inc. • Toronto
    Full-time
    A technology solutions company is seeking a Digital Marketing Manager in Toronto.The role involves developing and executing digital marketing campaigns, managing complex strategies, and enhancing e...Show more
    Last updated: 13 days ago • Promoted
    Marketing Manager - Web

    Marketing Manager - Web

    Enercare Inc. • Markham
    Full-time
    Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide afforda...Show more
    Last updated: 12 days ago • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Provision • Toronto
    Full-time
    Provision is automating construction.We help contractors speed up their work, reduce risk, and eliminate errors that cost the industry more than $500B every year. Our mission is to make construction...Show more
    Last updated: 30+ days ago • Promoted
    Account Manager, Influencer Marketing

    Account Manager, Influencer Marketing

    The Influence Agency • Toronto
    Full-time
    Account Manager, Influencer Marketing.The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Integrated Marketing

    Manager, Integrated Marketing

    Loblaw Companies Limited • Toronto
    Full-time +1
    Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one o...Show more
    Last updated: 30+ days ago • Promoted
    Senior Influencer and Partnership Manager

    Senior Influencer and Partnership Manager

    moomoo • North York, ON, Canada
    Full-time
    About Moomoo Canada Financial Inc.MFC) is a subsidiary of FUTU Holdings Inc.NASDAQ : FUTU), a global leader in online brokerage and wealth management solutions. Moomoo is one of the most trusted and ...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Manager, Marketplaces

    Digital Marketing Manager, Marketplaces

    Rakuten Kobo Inc. • Toronto
    Full-time
    Our employees rank us highly in terms of commitment to work / life balance.We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.We believe i...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Marketing Technology

    Manager, Marketing Technology

    Four Seasons Hotel • Toronto
    Full-time
    Four Seasons is powered by our people.We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return.Our ...Show more
    Last updated: 4 days ago • Promoted