Influencer Marketing ManagerFinlink Group • Markham, ON, Canada

Influencer Marketing Manager

Finlink Group • Markham, ON, Canada

13 days ago

Job type

Full-time

Job description

Job Description

Influencer Marketing Manager

A global leader in digital entertainment is seeking an experienced and driven Influencer Marketing Manager to own and grow its creator and digital partnership ecosystem. This is a high-impact role with the opportunity to shape how our brands connect with millions of new audiences across today’s most influential platforms. If you are strategic, confident in negotiations, and passionate about balancing brand safety with emerging digital trends, we would love to hear from you.

The Role : Driving Growth Through Creators

You will be responsible for building and executing the influencer and creator marketing strategy across key platforms including TikTok, Instagram, YouTube, and Twitch. Your focus will be on creating authentic relationships and impactful campaigns that bring our brands to life through trusted voices, delivering measurable growth and meaningful business results.

Key Responsibilities

Strategy and Planning

Develop and deliver a comprehensive creator strategy aligned with core marketing and growth goals across multiple product brands.
Identify priority markets, platforms, and content formats using audience insights and performance data.
Build always-on programs alongside targeted campaigns for launches, events, and major promotions.

Relationship Management

Build and maintain strong relationships with leading creators, agencies, and talent managers.

Source, evaluate, and onboard creators who authentically align with brand values and target audiences.

Negotiate contracts, deliverables, timelines, and fees while ensuring full compliance with legal and brand standards.

Campaign Execution

Manage influencer campaigns from concept through execution and completion.

Provide clear briefs outlining objectives, messaging, and required disclosures.

Review and approve all content to ensure brand safety, platform suitability, and regulatory compliance.

Coordinate closely with Social Media, CRM, and Design teams to ensure campaigns are delivered on time and at maximum impact.

Performance and Optimization

Ensure campaigns are data-informed and continuously optimized.

Track performance across key metrics such as reach, engagement, clicks, and conversions.

Deliver clear and actionable performance reports by platform, partner, and content format.

Test new approaches and refine messaging, creative formats, and partner selection to improve results.

Compliance and Brand Safety

Serve as the steward of brand integrity across all creator partnerships.

Ensure all activity follows platform policies and advertising guidelines, including transparent disclosure practices.

Collaborate with Legal and Compliance teams on higher-risk initiatives or specialized partnerships.

Monitor live content and respond quickly to any issues requiring adjustment or removal.

Professional Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.

Proven experience in influencer, creator, or digital partnership marketing, ideally within gaming, entertainment, or iGaming.

Hands-on experience managing full creator campaigns including briefing, contracting, performance tracking, and payments.

Strong understanding of major social platforms and the modern creator ecosystem.

Comfort working with performance data, defining KPIs, and measuring return on investment.

Excellent written and verbal communication skills in English with strong relationship-building ability.

Highly organized with the ability to manage multiple campaigns and stakeholders simultaneously.

A genuine interest in gaming, online communities, and current gaming culture and trends.

Nice to Have

Experience using influencer or creator management platforms.

Background in performance-focused campaigns such as CPI, CPA, or ROAS-driven initiatives.

Experience working in regulated or sensitive industries where compliance and brand safety are critical.

What the role offers :

The opportunity to make a meaningful impact on global marketing initiatives.

A competitive salary with performance-based bonuses.

Comprehensive benefits including extended healthcare, dental, vision, and disability coverage.

Clear opportunities for career progression and professional growth.

A collaborative, supportive, and innovation-driven team culture.

Access to on-site leisure facilities and company social events.

Convenient on-site parking.

Ready to Lead the Creator Conversation?

If you are a strategic and resourceful marketer eager to build standout creator partnerships and push creative boundaries, we encourage you to apply. We are looking for a leader who will define and elevate our presence in the creator space.

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Marketing Manager • Markham, ON, Canada

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