Manager, Regional Marketing, Tim Hortons, Canada East
About Restaurant Brands International :
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries.
RBI owns four of the world's most prominent and iconic quick service restaurant brands TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview :
Reporting to the Director, Regional Marketing, Canada, the Regional Marketing Manager (RMM) is responsible for the planning and execution of effective and efficient regional marketing plans that drive strategic community investment and the overall Tim Hortons business.
The RMM is the primary marketing liaison between restaurant owners and the company. The RMM is evaluated against their individual and regional team's ability to achieve community program execution, brand measurements and sales performance.
This person works closely with the Regional Marketing Team, Field Operations and the Marketing Team at Head Office.
Responsibilities :
- Leverage regional marketing budgets to produce high ROI community investments that drive Tim Hortons business objectives.
- Be the primary marketing point of contact for owners in marketing territory in Eastern Canada (Atlantic provinces).
- Communicate and engage with local owners to strengthen and grow community presence and brand trust.
- Execute the local activation of key programs Camp Day, Smile Cookie, Timbits Sports etc.
- Communicate and negotiate with key external partners on community programs, events and sponsorships.
- Serves as key field-based brand marketing consultant; tracks marketing and competitive developments as a market-specific expert.
- Assists all departments, as needed, to inform market strategy to drive business objectives.
- Serves as key strategic contact and in-field support for new product launches.
- Responsible for tracking and delivering results against a clear measurement framework.
- Assist with sales building for new locations and / or recently renovated locations.
Qualifications :
- 5+ years experience (either on brand or agency)
- Ability to work on multiple projects at once, in a fast-paced dynamic work environment
- Bonus if experience includes QSR, franchise modeled business
- Bilingual (English and French) an asset
This is a 12-18 months contract engagement. The role is field role based in Nova Scotia or New Brunswick.
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Reporting to the Director, Regional Marketing, Canada, the Regional Marketing Manager (RMM) is responsible for the planning and execution of effective and efficient regional marketing plans that drive strategic community investment and the overall Tim Hortons business. Leverage regional marketing bu...
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