Brand Marketing Manager

Direct Reports: Specialist, Promotions Marketing

Company overview

Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.

At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service.

Job Summary

This role leads the development and execution of launch strategies for Shiseido and Clé de Peau Beauté, including forecasting, pricing, and promotional planning. It manages core business operations such as SKU performance, discontinuations, and assortment strategy, while serving as a key contact for demand planning and inventory control. The position also oversees seasonal promotional programs, e-Boutique initiatives, and large-scale sponsorships.

Primary Duties & Responsibilities

• Develop Launch Strategies for Shiseido and Cle de Peau Beaute
  • Develop Launch Plans and manage implementation and reporting
  • Develop Launch MSRP pricing strategy and approvals
  • Manage Launch & Promo Summary and champion weekly operational meetings
  • Create local Tester Conversion SAP SKU and BOM for launches
  • Create Seasonal Marketing Presentations
• Manage Core Business for Shiseido and Cle de Peau Beaute
  • Core SKU management – Retail Sales and Gross Shipment Unit Forecast by SKU
  • Manage Discontinuation Plan (by Retailers and Warehouse)
  • Key contact for the Demand Planning team
  • Core SKU Tester conversion approvals for Inventory Control team
  • Core SKU Retail Pricing Strategy
  • Manage Assortment Matrix by Store Groups
• Manage Promotional Program and Development
  • Manage Promotional Program seasonally with Promotional Development Specialist direct report
  • Oversee SAP SKU set-up for locally developed programs
  • Work with Digital Shared Service team for e-Boutique launch plans, promotional program and assets
  • Project management of Sponsorship engagement with PR agency and Communications team
  • Project manage large-scale retailer events and conferences
  • Manage relationships and contracts for collaborations
  • Work with Communications Team to develop strong outreach
  • Work with PR Agency for event execution

Working Relationships/Key Stakeholders

• Internal brand teams Sales & Operations, Field Sales Team, Finance, and Distribution Center
• Retailer corporate offices, PR agency
• Forecasting and SKU management for launches and core businesses
• Develop and manage GWP budget
• Oversee BOM process for sets and GWP assembly
• SAP champion for local SKU development and core catalogue

Qualifications & Competencies

• University Degree or College Diploma in Business related disciplines
• Minimum 3 years’ marketing, operations and/or sales management experience ideally in the cosmetic industry
• Experience with SAP is an asset
• Strong leadership, analytical, organizational and negotiating abilities
• Strong presentation and communications skills and interpersonal skills
• Must be detail oriented, accurate, ability to multi-task and work under pressure
• Excellent computer skills including Microsoft Outlook, Excel, Word, PowerPoint and Illustrator

Trust 8 Competencies

Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

• Think Big: Adapt a big-picture perspective. Deliver new values through creativity.
• Take Risks: Embrace Risk, Practice “Trial and Error and Trial”.
• Hands On: Consider Front-line realities when making decisions. Take the lead from end to end
• Collaborate: Leverage the diverse capabilities of colleagues.
• Be Open: Create an environment that encourages everyone to speak up.
• Act with Integrity: Be sincere and humble at all times.
• Be Accountable: Commit to the goal. Take accountability for the execution.
• Applaud Success: Create a culture that celebrates success.

We value the diversity of the people we hire and serve. Shiseido Canada is an equal opportunity employer. If you require accommodation during the recruitment process, please advise, so that suitable accommodation can be made. We can be reached at hr@shiseidoca.com.

Job Function

• Marketing

Industries

• Personal Care Product Manufacturing

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