Manager, Savings & Retirement Marketing

Manager, Savings & Retirement Marketing

Waterloo, ON, Canada Req #2344 Tuesday, July 2, 2024 At Equitable, we realize that your work life is not just about performing a job;

it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and client-responsive staff. Join Equitable today.

Position Title : Manager, Savings & Retirement (S&R) Marketing Reports To : Head of S&R Product and Marketing

Department : Product and Marketing Term : Permanent Full-Time

Work Arrangements : This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month.

You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.

The Opportunity : The client is at the heart of everything we do at Equitable. Our purpose is to be there for our clients through our solutions, helping them protect today and prepare tomorrow.

The Manager, Savings & Retirement Marketing is a key member of the S&R Marketing team. The incumbent will support the development and implementation of our marketing strategy and plans, creating meaningful and impactful content to support the S&R line of business and drive our competitive position.

You will help transform and continue to evolve our representation in the market to reflect our brand purpose and strategic direction.

We are looking for an individual with amazing creativity, empathy, stakeholder engagement experience, team building, collaboration and influencing skills, change management, an enduring sense of curiosity, a never-ending desire to learn, and the ability to deliver exceptional support to our advisors, clients, and distribution partners.

If this sounds like you, we encourage you to apply today.

Now is an exciting time to join one of the Waterloo Area's and Southwestern Ontario's Top Employers for 2024!

What you will be doing :

• Developing and implementing marketing strategies for the S&R division.
• Forming, driving, and executing on superior marketing briefs / plans for product launches, promotions, etc. in partnership with Product, Distribution and Operational partners
• Creating and maintaining training material and presentations on products (segregated funds, guaranteed interest accounts and payout annuities), sales concepts and other marketing opportunities to facilitate the training of producers / advisors, MGAs, regional managers.
• Stay on top of current and emerging trends, competitive landscape - bringing new and innovative ideas to elevate our presence in the market.
• Remain connected to business priorities, to ensure S&R Marketing is supporting organizational priorities. Working closely with Product, Distribution and S&R Leadership and other internal partners including Corporate Marketing / Communications.
• Ensure adherence to website processes, content guidelines, accessibility requirements and controls.
• Continually deliver exceptional material and experiences by evaluating key metrics across end user experience.
• Use data insights to make informed decisions and propose improvements.

What you will bring :

• Bachelor's degree in marketing, business or a related field.
• At least 5 years of marketing experience, specifically within the financial services sector, demonstrating a deep understanding of the industry.
• Strategic thinking : The ability to develop and execute comprehensive marketing strategies that align with the company's objectives.
• Analytical skills : Strong analytical abilities to interpret market data and measure the effectiveness of marketing campaigns.
• Communication skills : Exceptional communication and interpersonal skills for effective collaboration and stakeholder management.
• Creativity : A creative mindset to devise innovative marketing campaigns that resonate with target audiences. Experience in graphic design, marketing material creation, digital design or user experience expertise would be considered an asset.
• Project management : solid project management skills to oversee multiple marketing initiatives simultaneously.
• External presence - industry awareness and contacts with media and creative / agency organizations is an asset.

What's in it for you :

• A healthy work-life balance with employee wellness top of mind
• Annual bonus program, annual vacation allowance, and company-paid benefits program
• An additional paid volunteer day each year so you can spend time giving back to the community
• Immediate enrollment in the company's pension program with employer matching
• Employee resource groups that support an inclusive work environment
• Tuition support and specialized program assistance
• An onsite, full-service cafeteria with a variety of daily options
• Discounts on company products and services, and access to exclusive employee perks
• Regular EQ Together events focused on company togetherness and collaboration

As part of the recruitment / offer process you will be required to :

Provide two professional references (minimum one supervisor and above)

To learn more about Equitable, we encourage you to explore our organization.