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Lead Product Designer (B2B Audience Data Platform)
Lead Product Designer (B2B Audience Data Platform)Two Circles • Vancouver, British Columbia, Canada
Lead Product Designer (B2B Audience Data Platform)

Lead Product Designer (B2B Audience Data Platform)

Two Circles • Vancouver, British Columbia, Canada
30+ days ago
Job type
  • Full-time
Job description

Description

Two Circles grows audiences and revenues for the worlds leading sports and our help clients know fans best. From 14 international offices (Amsterdam Bern Cologne Kansas City London Los Angeles Melbourne Miami New York Paris Riga Stockholm Hyderabad and Vancouver) Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe with more insight into fan behavior and desire than any other organization. Two Circles works with organizations across the world of sport and entertainment including the NFL Premier League Wimbledon World Rugby EA SPORTS and UEFA.

Help shape the future of how the worlds leading rights-holders know fans best.

Were looking for a Lead Product Designer to define and elevate the user experience of Audience Intelligence the data platform that helps our clients know fans best. By connecting data from multiple systems into a single fan identity Audience Intelligence enables rights-holders to segment their audiences uncover insights and drive meaningful action across marketing activation and commercial functions.

This is a pivotal role in our global product organisation. Youll be responsible for raising the quality usability and coherence of a rapidly expanding suite of data tools that sit at the centre of how our clients understand grow engage and monetise their fanbases. Your work will directly help clients realise value faster including smoother onboarding clearer workflows and shorter time-to-value on their most important use cases ultimately improving adoption and retention across the platform.

As a Lead Product Designer youll drive design across multiple product squads partnering closely with Product and Engineering leadership. Youll define and deliver the experience for some of our most complex data-heavy workflows spanning data management segmentation reporting and campaign orchestration all essential to helping clients personalise fan journeys and unlock measurable commercial impact.

Youll work across regions (North America and EMEA to start with India to follow) bringing clarity to complex problems aligning disparate systems into a cohesive experience and building design foundations that scale. This role is for a designer who thrives in ambiguity brings structure to complexity and cares deeply about crafting elegant powerful tools for expert users working with sophisticated datasets.

WHAT YOULL BE DOING

Product Design Leadership

  • Lead design across multiple Audience Intelligence pods (e.g. Segmentation Monitoring & Alerting UX Modernisation)
  • Shape the end-to-end design vision for core workflows and foundational systems
  • Ensure product experiences are intuitive elegant and cohesive across the platform
  • Partner with Product and Engineering leads to inform strategy roadmap decisions and trade-offs
  • Enhance our design system helping drive interaction and visual consistency across our products
  • Streamline user experience across disparate systems making it easy to users to execute their most important jobs to be done

Design Execution & Craft

  • Translate complex data workflows and system logic into simple frictionless interfaces
  • Own interaction design flows and micro-interactions with a high level of polish
  • Raise the bar on visual design clarity hierarchy and overall craft
  • Drive improvements to the design system contributing new patterns and components
  • Solve complex system design challenges (modularity scalability information architecture)
  • Research & Problem Solving

  • Develop deep understanding of user needs behaviours and motivations through regular research
  • Identify new problem spaces and opportunities across the platform
  • Partner with PMs engineers and data teams to validate concepts and prioiritise work
  • Use evidence to reframe problems and influence product direction
  • Prototyping & Testing

  • Build prototypes across fidelity levels to explore and validate ideas
  • Test concepts with users and iterate rapidly
  • Work with engineering to assess feasibility and constraints
  • Cross-Team Collaboration

  • Work with PMs to define requirements and user journeys
  • Collaborate with engineering early to ensure smooth implementation
  • Create clear documentation and support delivery teams throughout build
  • Align patterns and experiences across squads to eliminate fragmentation
  • DesignOps & Ways of Working

  • Improve how design plans communicates and collaborates across the wider product team
  • Introduce rituals and documentation that raise quality and efficiency
  • Contribute to building a more mature scalable design practice
  • IN YOUR FIRST YEAR YOU MAY HAVE

  • Led the redesign of the segmentation experience improving clarity usability and performance while laying foundations for a more AI-native approach (e.g. natural language querying guided creation).
  • Delivered a cohesive modernised UX across the Audience Intelligence product in North America uniting several disparate building blocks into a more intuitive experience.
  • Evolved the design system to support greater modularity maintainability and speed of development.
  • Partnered with PM and Engineering leaders to define the UX strategy across the Audience Intelligence suite prioritising our 2026 Strategic Bets
  • Improved design handover quality and consistency across product squads.
  • Shipped a meaningful series of UX improvements that drove measurable gains in client adoption satisfaction and time-to-value.
  • REQUIREMENTS

  • 58 years of product design experience in B2B or data / workflow-heavy products
  • Ability to simplify complex systems with strong IA and interaction design fundamentals
  • Strong visual design craft and attention to detail
  • Experience building or contributing to design systems
  • Strong prototyping skills
  • Comfortable collaborating with engineering PMs and data teams
  • Excellent communication and stakeholder influence skills
  • Able to operate autonomously and lead design across multiple squads
  • Bonus points if you have
  • Experience designing CDPs / CDXPs CRMs data platforms BI tools or similar tools
  • Familiarity with segmentation activation pipeline management or data governance UX
  • Experience working in multi-region multi-timezone product teams
  • Prior involvement in shaping design systems or DesignOps
  • Required Experience :

    IC

    Key Skills

    InVision,Interaction Design,Ux,Usability,Visual Design,Design Thinking,Zeplin,User Research,UI,IOS,Figma,Sketch

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Lead Product Designer B2B Audience Data Platform • Vancouver, British Columbia, Canada

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