Talent.com
Marketing Tech & Data Analytics Specialist
Marketing Tech & Data Analytics SpecialistFinlink Group • Concord, ON, Canada
Marketing Tech & Data Analytics Specialist

Marketing Tech & Data Analytics Specialist

Finlink Group • Concord, ON, Canada
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Marketing Tech & Data Analytics Specialist

Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a Marketing Technology & Data Analytics Specialist who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click, conversion, and event tells the right story.

If tracking accuracy, clean data flow, and actionable insights excite you, this role will give you the autonomy and impact you’re looking for.

What You’ll Be Doing

Tracking & Integrations

  • Implement, maintain, and fine-tune integrations across Meta Conversion API, Google Ads, TikTok, Snapchat, Unity, and IronSource .
  • Ensure seamless event mapping and deduplication across pixels, SDKs, and S2S (server-to-server) connections.
  • Manage integrations with AppsFlyer for both iOS (SKAN) and Android attribution , including postback configurations.
  • Set up and optimize GA4 for detailed tracking across mobile apps and web.
  • Design and maintain data pipelines to eliminate attribution mismatches and tracking inconsistencies.

Data Flow & Quality Assurance

  • Detect and resolve discrepancies between Meta, Google, AppsFlyer, and BI dashboards .
  • Implement fallback mechanisms and data validation logic to preserve accuracy (IP / User Agent, FBP, FBC, etc.).
  • Maintain consistent parameter structures across all platforms, including UTMs, click IDs, and event parameters .
  • Analytics & Reporting

  • Build and maintain custom dashboards in Power BI (and similar BI tools) tailored to PPC and user acquisition needs.
  • Define and track essential KPIs — from registrations and FTDs to LTV, ROAS, and NGR .
  • Conduct cohort and retention analyses , and contribute to revenue attribution modeling .
  • Collaboration

  • Partner closely with developers to deploy and test tracking frameworks.
  • Work with PPC and performance marketing teams to guide optimization through accurate, real-time data.
  • Support Product and BI teams with structured insights that drive smarter decision-making.
  • What You Bring

  • Proven experience as a MarTech Specialist, Data Analyst, or Marketing Technology Engineer .
  • Strong technical command of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity, and IronSource integrations.
  • Hands-on experience with event tracking, SDK setup, and API integrations .
  • Solid understanding of server-to-server setups and conversion deduplication .
  • Familiarity with Power BI or similar BI tools for dashboard creation and visualization.
  • Working knowledge of SQL, JavaScript, or Python for tracking customization.
  • Background in iGaming is a strong advantage.
  • Excellent communication and cross-team collaboration skills, especially between marketing and technical functions
  • Experience in attribution modeling, LTV forecasting , and data-driven optimization .
  • Knowledge of GTM server-side tagging and data-layer management.
  • Why You’ll Love It Here

    Step into a high-impact role where technical precision meets marketing innovation . You’ll help shape the backbone of marketing performance, ensuring every campaign runs on data you can trust.

    Work alongside talented marketers, developers, and analysts in an environment that values curiosity, collaboration, and experimentation, with the freedom to build, optimize, and innovate at scale.

    If you’re ready to transform marketing data into a growth engine, we’d love to hear from you. Apply now and help redefine what performance tracking can do.

    Create a job alert for this search

    Marketing Specialist • Concord, ON, Canada

    Similar jobs
    Marketing Data Analyst - SPECTRAFORCE

    Marketing Data Analyst - SPECTRAFORCE

    SPECTRAFORCE • mississauga, on, ca
    Full-time
    Role Title : Marketing Data Analyst.Line of Business : Canadian P&BB Marketing.Contract duration : 6 months (Possible extension). Location : 33 Dundas West, Toronto ON - 3x in office / week, subject to ch...Show more
    Last updated: 2 hours ago • Promoted • New!
    Marketing Specialist

    Marketing Specialist

    Fruitland manufacturing • Stoney Creek, ON, Canada
    Full-time
    Digital Marketing Specialist Does this sound like you? You’ve recently graduated from university or college with a marketing degree or diploma. You’ve been applying your ski...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Coordinator- Product Pipeline

    Marketing Coordinator- Product Pipeline

    International Dairy Queen, Inc. • Burlington, ON, Canada
    Full-time
    International Dairy Queen, Inc.IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, l...Show more
    Last updated: 15 days ago • Promoted
    Financial Data Analyst

    Financial Data Analyst

    Titanium Logistics Inc. • Bolton, ON, Canada
    Full-time
    The Financial Data Analyst will be responsible for completing complex financial analytics within SQL, including the development and maintenance of the FP&A database. To ensure timely delivery of...Show more
    Last updated: 29 days ago • Promoted
    Marketing and Communications Specialist

    Marketing and Communications Specialist

    Penny Appeal Canada • Mississauga, ON, Canada
    Full-time
    Penny Appeal Canada is a relief organization with a really BIG vision for the world.We want to create the best societies we can and to break the cycles of need and poverty for good.Thats why we wor...Show more
    Last updated: 30+ days ago • Promoted
    Manager, Affiliate Marketing

    Manager, Affiliate Marketing

    goeasy • Mississauga, ON, Canada
    Full-time
    Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to.We’ve earned prestigious accolades such as. Waterstone Canada’s Most Admire...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    Acara Solutions • Mississauga, ON, Canada
    Full-time
    Our client located in Mississauga ON, is in search of a Marketing Manager to join their reputable team and play a crucial role in supporting the overall marketing efforts of their company.Conduct r...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager - Dealer Channels

    Marketing Manager - Dealer Channels

    Services de Gestion Quantum Ltée • Mississauga, Ontario, Canada
    Permanent
    Position : Marketing Manager - Dealer Channels! Location : Mississauga (On-Site) Job Type : Permanent We are looking to hire a dynamic Marketing Manager - Dealer Channels for a great client in the b...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing Specialist

    Performance Marketing Specialist

    Clever Digital Marketing • Vaughan
    Full-time
    Performance Marketing Specialist.At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital mark...Show more
    Last updated: 2 days ago • Promoted
    Marketing Operations Specialist

    Marketing Operations Specialist

    Mircom Group of Companies • Vaughan, ON, Canada
    Full-time +1
    Marketing Operations Specialist.Founded in 1991, the Mircom Group of Companies is North America’s largest independent designer, manufacturer and distributor of intelligent building and life s...Show more
    Last updated: 16 days ago • Promoted
    Marketing Tech & Data Analytics Specialist

    Marketing Tech & Data Analytics Specialist

    Finlink Group • Maple, ON, Canada
    Full-time
    Marketing Tech & Data Analytics Specialist.Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a.Marketing Te...Show more
    Last updated: 30+ days ago • Promoted
    Strategic Marketing Lead — Data-Driven Growth

    Strategic Marketing Lead — Data-Driven Growth

    Federal Express Corporation Canada • Mississauga
    Full-time
    A leading logistics company is seeking a Senior Marketing Specialist in Mississauga.The ideal candidate will have a strong background in marketing strategy, data analysis, and customer acquisition....Show more
    Last updated: 2 days ago • Promoted
    Senior Financial Analyst

    Senior Financial Analyst

    The Mason Group Inc • bolton, ontario, Canada
    Full-time +1
    This is an SFA role with our client, a high profile leading North American freight and logistics company, publicly traded and very active in completing acquisitions. They are rapidly growing and loo...Show more
    Last updated: 30+ days ago • Promoted
    Strategy Analyst

    Strategy Analyst

    Vaco by Highspring • King City, ON, CA
    Temporary
    Our client is sourcing a Strategy Analyst for a 6-month contract.This role supports senior leadership within the insurance sector by delivering market insights, competitive analysis, and strategic ...Show more
    Last updated: 14 days ago • Promoted
    Business & Marketing Development Manager

    Business & Marketing Development Manager

    ServiceMaster Restore of Hamilton • Stoney Creek, ON, Canada
    Full-time
    ServiceMaster Restore of Hamilton is a franchisee of the 65-year industry leader ServiceMaster Canada.We provide disaster restoration expertise and quality customer service following unfortunate ev...Show more
    Last updated: 30+ days ago • Promoted
    Senior Analyst, Marketing Data & Analytics

    Senior Analyst, Marketing Data & Analytics

    goeasy Ltd. • Mississauga
    Full-time
    Senior Analyst, Marketing Data & Analytics.Senior Analyst, Marketing Data & Analytics.Get AI-powered advice on this job and more exclusive features. Join one of Canada’s fastest-growing companies an...Show more
    Last updated: 2 days ago • Promoted
    Hybrid Digital Marketing Specialist - Growth & Analytics

    Hybrid Digital Marketing Specialist - Growth & Analytics

    triOS College Business Technology Healthcare • Mississauga
    Full-time
    A leading Canadian private career college is seeking a Digital Marketing Specialist to support digital campaigns, marketing operations, and content creation. This role is vital for ensuring smooth c...Show more
    Last updated: 2 days ago • Promoted
    Performance Marketing and Creative Specialist

    Performance Marketing and Creative Specialist

    Community Sports Partners • Etobicoke, ON, Canada
    Full-time
    We are one of the largest and fastest growing private youth sports operators in the GTA.We provide fun, engaging experiences, creating lasting memories for the youth and families in our communities...Show more
    Last updated: 23 days ago • Promoted