Marketing Specialist

Job Description

Job Description

Roles and Responsibilities

• Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team / stakeholder communication, project management, development of promotional assets, and reporting results.
• Manage advertising channels, including trade publications / paid social / PPC / display from creation to execution, performance management, optimization, and budget adherence.
• Create or support the development of content, spanning a multitude of different content formats and types.
• Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem.
• Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience.
• Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact.
• Partner with key stakeholders within marketing as well as cross-functionally.
• Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords.
• Develop necessary knowledge of Shiftboard's customers, target markets, products, positioning, and market space.

Qualifications