Brand Activator - Alberta

Brand Activator - Alberta

Alberta, Canada Req #508 Wednesday, June 12, 2024 CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader! At CCM Hockey, we live our values everyday: Authenticity: Standing up for who you are, doing what you mean and what you believe in. Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference. Teamwork: A team that works together always beats a team of highly skilled individual players. Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.

PURPOSE

Reporting to the Event and Activation Manager, the Brand Activator (located in Alberta) will implement and execute CCM consumer and customer events following the Brand Marketing plan for the assigned region in accordance with global guidelines. They will ensure execution and commercial impact of CCM marketing concepts in-store. They will additionally implement and Grow The Game activities, whilst building relationships with key partners and retail staff. This role will ensure to educate staff, organize and coordinate in-store activation, consumer activations and large scale events, as well as build local brand awareness.

KEY ACCOUNTABILITIES

• Build and ensure proper customer and partner relationship management.
• Implement go-to-market activities (in-store, events, shows, camps, etc.).
• Initiate and perform sell-through activities in stores.
• Carry through Grow The Game activities.
• Support local PR initiatives.
• Contribute to the briefing process to Trade Marketing for in-store needs (communication, POP, staff tools, etc.)
• Educate and inform in-store retail staff on technical product specifics and concepts on key product launches.
• Organize and participate occasionally in team activities and events outside of regular working hours (weekends and evenings)
• Ensure social media content for CCM on various social media platforms (Instagram, TikTok, Facebook, etc.)

KNOWLEDGE, SKILLS, AND ABILITIES

• Bachelor’s degree in Marketing or Business, combined with 1-2 years of experience in sport store
• Ability to work within an established budget.
• Strong customer-focused and problem-solving skills.
• Solid communication, interpersonal, and organizational abilities.
• Autonomous, adaptable, and team-oriented.
• Highly proficient in the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
• A deep understanding of Alberta's hockey industry and consumer trends.
• High degree of comfort with various social media platforms and trends
• Ability to travel (65%)
• Must be able to lift 50 lbs

WHY JOIN THE CCM TEAM?

• Competitive salaries, including a performance-based bonus program.
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
• Group retirement pension plan with employer matching (up to 5% of base salary).
• 3 weeks of vacation per year prorated as of your start date.
• Flexible work schedule.
• Discounted prices on CCM products.
• Free gym.
• Fun social events throughout the year.

At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.