Business Development Representative

Overview

We are a highly specialized programmatic advertising agency focused on digital media buying. We strive to exceed conversion goals in our campaigns and work with some of the biggest companies in North America. We value happiness, opportunity, and a culture of creativity and growth, with clear communication and ideas-first collaboration.

About The Role

War Room is looking for a Business Development Representative (BDR) to join our growing team. Reporting to the CGO (Chief Growth Officer), you will generate new business opportunities, qualify leads, and support our sales pipeline. You’ll connect with prospective clients and position our digital marketing and technical services to meet their needs. This is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.

This is an exciting opportunity for someone who is motivated, curious, and eager to build a career in sales within a fast-growing digital marketing agency.

What You’ll Be Doing

Lead & Pipeline Development

• Identify, prospect, and engage potential clients through outbound channels (email, LinkedIn, and calling where appropriate)
• Qualify inbound leads and book discovery meetings that align with War Room’s ideal client profile
• Ensure a consistent flow of sales-qualified opportunities for the CGO

Prospecting & Research

• Build targeted prospect lists using tools such as Apollo.ai, LinkedIn Sales Navigator, or similar platforms
• Conduct account and contact research to personalize outreach
• Support refinement of ICPs, personas, and targeting criteria

CRM & Sales Operations

• Accurately track leads, activities, and outcomes in HubSpot
• Maintain strong CRM hygiene and follow established workflows
• Contribute to reporting on outreach activity, conversion rates, and pipeline contribution
• Document outreach sequences, qualification criteria, and SDR best practices
• Share insights on what messaging and approaches are resonating in the market
• Assist in the preparation of proposal presentations and supporting materials for client meetings

Skills + Experience

• 1–3 years of experience in sales, business development, or customer-facing roles (internships or co-op experience welcome)
• Strong interest in digital marketing, advertising, or tech services
• Excellent communication skills, both verbal and written
• Comfortable with outbound prospecting and resilient in handling rejections
• Highly organized with the ability to manage multiple outreach activities
• Proactive self-starter with a growth mindset
• Experience with CRM tools (e.g., HubSpot, Salesforce) is an asset

Bonus Points

• Programmatic exposure/experience
• Agency experience

We encourage applicants who may not check every box but have potential to learn. We value diverse teams and strive to employ individuals with varied backgrounds, experiences, and perspectives.

Benefits & Perks

Hybrid work + Summer Hour Fridays

3 weeks of annual paid vacation with tenure increases

Additional paid holiday season break

Paid sick leave

Extended health and dental benefits + wellness spending account

Professional development funding

Retirement savings matching

EEO statement: War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, disability, military service, pregnancy, and related conditions or any other classification protected by law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Compensation

This role includes a commission component based on leads converting to opportunities, with an uncapped OTE of $25,000.

Pay Range: 49,000 - 60,000 CAD per year (Vancouver)