Talent.com
Specialist, Brand Purpose
Specialist, Brand PurposeKFC Canada (Yum! Brands Subsidiary) • Vaughan, York Region, CA
Specialist, Brand Purpose

Specialist, Brand Purpose

KFC Canada (Yum! Brands Subsidiary) • Vaughan, York Region, CA
30+ days ago
Job type
  • Full-time
Job description

This role plays a key part in KFC Canada's brand transformation, driving national support for the Brand Purpose (Reputation & Trust) portfolio. The Brand Purpose Specialist will spearhead efforts to enhance brand consideration and trust, while shifting perceptions of KFC's quality in Canada. As a crucial element of our marketing strategy, this position requires close collaboration with both agency partners and franchise stakeholders to ensure success.

Responsibilities: (includes but not limited to)

  • Develop the Brand Purpose/Reputation Strategy and how it integrates into the marketing calendar. - Key Metrics to improve: Consideration, Trust and Quality as measured by YouGov
  • Launch KFC Food Donation program nationally, to grow impact and build awareness of Food Donation as a key purpose pillar for the KFC brand. Building excitement and momentum internally within the KFC system and externally amongst customers. - Key Metrics to improve: Awareness of KFC Food Donation measured by YouGov
  • Partner with agencies (Creative Agency, PR Agency, etc.), inspiring them to execute courageous, distinctive, and relevant work.
  • Gather relevant customer data and actively monitor and analyze this data to refine marketing strategy and generate consumer insights.
  • Play an active role in building relationships with external counterparts to drive the business forward & unlock incremental value.
  • Present ideas to key internal/external stakeholders & secure commitment from them.

Key Qualifications:

  • Education/Certifications: Undergraduate degree with preference in Marketing/Advertising /Commerce
  • Ambition, resourcefulness and tenacity, and belief in galvanizing a turnaround for the brand in Canada.
  • 3+ years of Marketing experience, preferably in CPG, QSR, or Retail Marketing
  • Able to work under pressure and to coordinate work with multiple deadlines.
  • Brilliant creative skills and ability to work in strong partnership with agencies.
  • Proven track record in the coordination of brand-building strategies and creative execution
  • Strong collaboration skills that focus on delivering efficiency and effectiveness

What makes KFC a great place to work?

Our People. We invest in people capability above all else, with a proven track record of developing internal talent to leadership levels across the business both in Canada and globally. We want people with smart, heart and courage that have the opportunity to not just make impact today but to become leaders of the future.

Our Culture. We are known for a culture that rewards and recognizes great effort, big or small, and providing the work life balance that is so important to staying inspired and engaged. We don`t just say it, we mean it – every Friday is a half day at KFC Canada! We will focus on your personal development as much as your professional development to ensure you can bring your best self to work.

KFC Canada is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. KFC Canada encourages applications from all qualified candidates. Contact YumCanadaCareers@yum.com if you need accommodation at any stage of the application process.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Restaurants and Food and Beverage Services

#J-18808-Ljbffr
Create a job alert for this search

Specialist, Brand Purpose • Vaughan, York Region, CA

Similar jobs

Merchandising Specialist, Staples Promotional Products

Staples Advantage CanadaVaughan
Full-time

Staples is business to business.Staples Promotional Products (SPP) leads the industry with innovative design expertise, best‑in‑class technology, and inspiring creativity.We help businesses strengt...Show more

 • Promoted

Social & Brand Strategist

Ari Agency Executive Search & Digital Recruitmentvaughan, ON, ca
Full-time

Our client is seeking a mid-senior level social & brand strategist with a sharp, creative mindset who can uncover ideas that address challenges for both clients and their audiences.This individual ...Show more

 • Promoted

Senior Brand Specialist

JN Group LimitedMississauga, Peel Region, CA
Full-time +1

Fully Remote within Jamaica; travel required.We are The Jamaica National Group Limited, representing a globally respected brand, boldly finding ways to enrich lives and build better communities.Our...Show more

 • Promoted

Merchandising Specialist, Staples Promotional Products

Launch your career growth with Staples stores.Vaughan
Full-time

Staples is business to business.Staples Promotional Products (SPP) leads the industry with innovative design expertise, best‑in‑class technology, and inspiring creativity.We help businesses strengt...Show more

 • Promoted

VP, Philanthropy & Strategic Partnerships

Safehavenmississauga, ON, ca
Full-time

Company Overview Safehaven provides high-quality, family-centered care for individuals with complex medical needs and developmental disabilities.With more than three decades of experience, Safehave...Show more

 • Promoted

Merchandising Specialist, Staples Promotional Products

StaplesVaughan
Full-time

Staples is business to business.Staples Promotional Products (SPP) leads the industry with innovative design expertise, best‑in‑class technology, and inspiring creativity.We help businesses strengt...Show more

 • Promoted • New!

Proven Leader for Strategic Oversight and Brand Management

Metro WallcoveringsVaughan, York Region, CA
Full-time

Become the driving force behind a leading division by taking on the role of President.Oversee strategic initiatives, brand evolution, and financial management in a field poised for growth.As Presid...Show more

 • Promoted

Experienced Brand Partnerships Specialist for Global Gaming

VoldexMississauga, Peel Region, CA
Full-time

Elevate brand collaborations in the gaming industry as a Brand Partnerships Specialist.Work remotely with leading gaming teams to create bold experiences that engage millions of players worldwide.T...Show more

 • Promoted

Senior Brand Specialist - 1 Year Contract

WINNERSMississauga, Canada
Full-time

TJX is an exciting place to work and we count on our Associates to bring our business to life.Staying true to our open, collaborative culture and values of honesty, integrity, and treating each oth...Show more

 • Promoted

Franchising Specialist - M&M Food Market

M&M Food MarketMississauga, Canada
Full-time

Franchising Specialist - M&M Food Market Hiring Brand Description M&M Food Market.Helping you make real food for real life.M&M Food Market is a food retailer unlike any other; we don’t just sell pr...Show more

 • Promoted

Employability Advisor - Spanish Required

Cuso InternationalKing, Ontario
Permanent

This Volunteer Placement is Located in:.Please submit a Spanish Resume and Statement of Interest.Open to Canadian Citizens and Permanent Residents of Canada only.Join us in empowering Venezuelan mi...Show more

 • Promoted

Associate Director of Strategy - Havas Health Network

Havas Health Networkmississauga, on, ca
Full-time

Havas Health Toronto is seeking a.Associate Director, Strategy and Planning.You will partner with clients and internal teams to develop brand strategies and tactical plans that drive measurable gro...Show more

 • Promoted

Grant Specialist

LeanScaperoakville, ON, ca
Full-time

About UsLeanScaper is evolving the green industry through efficiency, growth, and innovation.Our mission is to empower 100,000+ landscaping professionals with lean systems, smart technology, and a ...Show more

 • Promoted

Google Ads Specialist - Ecommerce

GrowthEdgeoakville, ON, ca
Full-time

We’re looking for a senior Google Ads operator who can scale accounts profitably and take full ownership of performance.You must be:• Highly skilled in Google Ads (eCommerce focused)• Fast moving, ...Show more

 • Promoted

Senior Product Manager

fintexoakville, ON, ca
Full-time

Join a Rocketship 🚀At Fintex Inc.Our founding team has built and shipped game-changing digital products at Canadas leading financial institutions.Now were taking everything weve learned and buildi...Show more

 • Promoted

Proposal and Marketing Specialist - QY Search & Advisory

QY Search & Advisorymississauga, on, ca
Full-time +1

Proposal and Marketing Specialist.Our client is a well-established B2B workplace solutions provider and commercial interiors dealership serving corporate clients across the GTA.They partner with or...Show more

 • Promoted

Specialist, Brand Purpose

KFC Canada (Yum! Brands Subsidiary)Vaughan
Full-time

This role plays a key part in KFC Canada's brand transformation, driving national support for the Brand Purpose (Reputation & Trust) portfolio.The Brand Purpose Specialist will spearhead efforts to...Show more

 • Promoted

Brand Strategy Lead — Growth & Innovation (Hybrid)

HenkelMississauga
Full-time

A leading consumer products company in Mississauga is seeking a Marketing Manager to drive growth for their Styling category.You will develop strategic plans, manage product lifecycles, and handle ...Show more