Job Summary
Job Description
Please Note : This is a 16-month contract role to cover a parental leave.
What is the opportunity?
This role supports various growth and client engagement initiatives undertaken by the business. The role worka closely with partners (Marketing, Digital, Legal / Compliance, Retail Enablement, etc.
to ensure campaigns and offers are executed successfully. The role also manages content resources across a variety of channels, primarily digital, that align to the RBC InvestEase business' strategy and goals
What will you do?
Work closely with the Director, Strategy and Business Initiatives to ensure successful execution of campaigns and initiatives undertaken as part of the business strategy
Identify and execute on strategic tactics to drive client and asset acquisition including campaigns, offers and internal RBC partnerships
Track and measure success of client acquisition and engagement campaigns and identify opportunities for improvement
Coordinate with internal partners on origination and management of content and communication assets for InvestEase across all channels (social media, public website, RBC Connect, etc.)
Proactively maintain detailed knowledge of the investments industry - and more specifically the online advice business (robo-advice) in both Canada and the US - through self-study, interaction with peers and partners and industry related courses and continuing education
Inform and educate partners, prospective clients and other stakeholders about InvestEase and the emerging robo industry
Work with other professionals to identify opportunities to develop new processes, tools, and services that impact own project, area of specialization, and / or the department
Introduce specialized concepts to develop innovative business solutions. Serves as an advisor, mentor, internal consultant, and / or helps drive new initiatives
What do you need to succeed?
Must have :
University undergraduate degree or equivalent
Experience in digital content creation, marketing communication and / or brand management
Demonstrated understanding of financial concepts and markets and how they impact client experience
Knowledge of digital-first business models and online investment industry (robo-advisory)
A client first attitude, and a creative and entrepreneurial mindset
Strong written and editorial skills; strong verbal communication skills
Effective planning, time management and organizational skills
3+ years of business experience with a specific focus on investment, wealth management, asset management or brokerage
Nice to have :
Post-secondary / industry specific education (CSC / IFIC or other) with focus on finance, marketing and / or journalism
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.
We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills
Business Strategies, Campaign Development, Communication, Content Writing, Cross-Team Collaboration, Developing Communications Plans, Digital Marketing, Investments, New Initiatives, Project Communications Management
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