Veozah Omnichannel Analytics Partner

Responsibilities :

• Collaborate with key brand stakeholders and cross-functional teams to understand business objectives, campaign measurability, and develop and execute analytic plans to measure performance and inform data-driven strategies that enhance the omnichannel experience.
• Provide actionable insights through on-going reporting and ad hoc analyses of all omnichannel engagements and digital tactics, including personal and non-personal promotions.
• Support development and implementation of machine learning algorithms to drive personalized recommendations and targeted marketing campaigns across channels based on individual preferences and behaviors.
• Conduct in-depth analysis of various data sources (promotional and non-promotional data) and develop predictive models to forecast HCP preferences, behavior, and overall omnichannel engagement.
• Analyze marketing performance using statistical and / or machine learning techniques to measure the impact of different channels and tactics and recommend budget allocation and promotional tactic optimization opportunities to global / regional brand teams and Omnichannel Strategy & Operations stakeholders to drive efficiency and effectiveness of investments.
• Work closely with the Global and Commercial Division Strategic Insights & Analytics leads, Omnichannel Strategy & Operations team, Global Brand Directors and Affiliate Brand Managers to socialize insights from the channel / promotional analyses, to provide guidance on how to optimally leverage reporting dashboards for performance assessment and opportunities discovery, to support ad-hoc requests, and to assess emerging business needs / reporting requirements.
• Provide consulting to the key stakeholders in the campaign design / requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and the campaign data is properly sourced to ensure integrity of the measurement.
• Develop and implement key performance indicators (KPIs) to measure the effectiveness of omnichannel initiatives.
• Evaluate and help evolve training support required to uplift capabilities in the use of analytics.
• Develop Omnichannel Analytics plans to support campaign, brand and portfolio level optimization, continuously looking for ways to improve and innovate methodologies / processes.
• Own the management of all Non-Personal target lists, including conducting analyses to evaluate and determine the inclusion of HCPs based on predefined criteria and strategic objectives. Ensure target lists are optimized and aligned with campaign goals.
• Work with various cross-functional teams (Marketing, Media Agencies, IS and Data Engineering) to integrate and consolidate all promotional data from various sources, ensuring a unified view of customer interactions and transactions.
• Participate in ensuring all Omnichannel data, including personal and non-personal tactics, are integrated into the Astellas’ internal data warehouse, thoroughly quality-checked against media plans and spend, and validated for accuracy in collaboration with agency partners. Monitor data trends and anomalies to support validation efforts and proactively identify potential discrepancies.
• Work closely with Media agency partners on performance reporting construct and media execution governance.
• Stay abreast of industry trends, emerging technologies, and best practices in data science and omnichannel strategies.
• Manage third party providers on as needed basis and ensure deliverables fully meet contractual obligations and are of highest caliber.
• Embed an Ethics and Compliance culture and Integrity in Action by proactively addressing non-compliance.

Requirements

Preferred :

Working Environment :

Flexible grade level based on candidate background and skillset

Benefits :