Ford Connected Services Coach

Company Description

MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement. With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.

Job Description

The Connected Services Field Coach will be responsible for delivering targeted coaching and consulting to assigned Ford dealerships. You will empower dealership personnel with the knowledge, tools, and skills necessary to effectively sell, activate, and support connected services. This role requires a strong understanding of technology, excellent communication, coaching skills, and a proven ability to drive results. You will work closely with dealership staff, Ford field representatives, and the program team to achieve program objectives.

The Connected Services Field Coach will be responsible for delivering targeted coaching and consulting to assigned Ford dealerships. You will empower dealership personnel with the knowledge, tools, and skills necessary to effectively sell, activate, and support connected services. This role requires a strong understanding of technology, excellent communication, coaching skills, and a proven ability to drive results. You will work closely with dealership staff, Ford field representatives, and the program team to achieve program objectives.

Responsibilities:

• Coaching & Development:
  • Deliver engaging and effective coaching sessions to dealership personnel on all aspects of Ford's connected services, with a specific focus on working with the dealership's leadership team and creating a process within the dealership.
  • Ensure dealership staff are proficient in using the Dealer Rewards Portal, including selling one-time pay options and activating free trials.
  • Host Monthly Performance Reviews, presenting to Ford’s Zone Team. Highlight success, drawbacks and best practices with the goal of aligning dealers and other org members.
• Consulting & Support:
  • Conduct regular in-person and virtual visits to assigned dealerships to provide ongoing consulting and support.
  • Monitor dealer performance, identify areas for improvement, and execute strategies to activate trial activation and upsell customers to one-time or recurring subscription plans.
  • Coach dealership personnel on best practices for selling and supporting connected services.
  • Collaborate with Ford field representatives to align coaching and consulting efforts with regional strategies.
• Performance Management:
  • Track dealer KPIs for trial activations, one time purchases, and subscription take rates.
  • Develop and implement action plans with dealerships to address performance gaps.
  • Regularly report on progress, challenges, and successes to the program team.
• Communication & Collaboration:
  • Maintain open communication with dealership personnel, Ford field representatives, and the program team.
  • Participate in reviews to provide updates and discuss program strategy.
  • Share best practices and insights with other coaching to continuously improve the program.
  • Gather dealer feedback and identify opportunities to improve coaching materials and program processes.
  • Stay up to date on the latest connected vehicle technology and Ford's connected services offerings.

Qualifications

• 3+ years of experience in automotive, coaching or consulting, preferably with a focus on vehicle or dealer technology.
• Bilingual (English/French): Professional working proficiency required. Fluent in French: Strong verbal and written communication skills. Dual-language competency: Ability to conduct business effectively in both English and French.
• Strong understanding of connected services and their value proposition.
• Strong coaching skills
• Proven ability to deliver engaging and effective coaching sessions.
• Excellent communication, interpersonal, and presentation skills.
• Ability to build rapport and establish trust with dealership personnel.
• Strong analytical and problem-solving skills.
• Proficient in using CRM and other sales-related software.
• Must love travel – 80% travel required

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge technology.
• Chance to make a significant impact on Ford's connected services strategy.
• Professional development and growth opportunities.

Additional Information

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, and other business and organizational needs. The disclosed range estimate may not have been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At MSXi, it is not typical for an individual to be hired at the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $78k to $91k based on current experience.

MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy.