Performance Marketing Specialist
Performance Marketing Specialist
As an emerging digital marketer, you possess a genuine passion for comprehending client businesses, driving their growth through digital marketing strategies, enhancing campaign performance, and uncovering valuable marketing insights.
In your role as Performance Marketing Specialist at Idea Factory, you provide comprehensive support for our digital campaigns.
Your primary responsibilities include executing campaigns with precision, continuously optimizing performance, and delivering detailed reporting and insightful analysis.
COMPETENCIES
- A strong passion for digital marketing and delving deep into campaign data, metrics, and analytics.
- Experience building effective multi-channel paid marketing strategies, including PPC, social media, and other digital channels.
- Proficient in campaign and channel analysis and reporting, including Google Analytics experience.
- A keen eye for detail and ability to communicate in a clear and compelling manner.
- Open-minded, curious, and able to solve problems effectively.
- Team player who is capable of collaborating across multiple teams.
ROLE
- Support the Digital Lead by setting up and managing search, display, video, social, and audio streaming campaigns.
- Monitor performance and optimize campaigns based on Google / Meta platform recommendations.
- Prepare digital performance reports regularly, incorporating campaign analysis and actionable recommendations.
- Configure pixel setup for conversion tracking using Google Tag Manager.
- Make sure all campaigns are tracking properly against the budget. Maintain blocking charts and provide appropriate information to the Finance team.
- Provide support as needed on client communication and project management as it relates to digital tactics such as social media, digital assets, and email marketing.
- Stay on top of digital marketing developments and provide subject matter expertise to internal teams and clients.
Performance Marketing Specialist
Performance Marketing Specialist. As an emerging digital marketer, you possess a genuine passion for comprehending client businesses, driving their growth through digital marketing strategies, enhancing campaign performance, and uncovering valuable marketing insights. In your role as Performance Mar...
Business Analyst
Insight Global is looking for a Business Analyst to join Canada's largest agricultural company. Documentation of business requirements, including recommendations for the design and functionality of reports. Monitor efficient transition of business requirements to technical specifications. Analyze an...
Product Marketing Specialist
The Product Marketing Specialist performs activities such as product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation, among others. Product Marketing, Product Management, Corporate Marketing or related field. Manage customer expectation...
Senior Account Manager
A Senior Account Manager is the quarterback. You’ve managed client budgets upwards of $1M+ and understand the accountability and communication required for a Fortune 500 client. ...
Administrative Assistant
Position - Administrative Assistant. ...
Marketing Outreach Coordinator
Digital Marketing Outreach - 40%. Assist in managing digital (social and email) marketing campaigns, from content creation to scheduling campaigns. Provide support in organizing marketing events and initiatives. Product Marketing - 20% to 25%. ...
Digital B2B Marketing Manager (Eyecare) - Part-Time - Work From Home
Digital B2B Marketing Manager (Eyecare). We are seeking a Digital B2B Marketing Manager to accelerate Care1’s growth in Canada. Create and manage email marketing plan that include developing a campaign calendar, producing emails and building marketing automation programs to drive conversion and cust...
Business Systems Analyst - ERP Finance Applications
LeverageTek is actively seeking a Business Systems Analyst - ERP Finance Applications for an 8-month contract with its Ottawa/Gatineau-based customer. Minimum 3-5+ years of professional experience in a finance/accounting role or similar experience as a Business Analyst, serving mainly the accounting...
Marketing Communications Coordinator
Marketing & Communications Coordinator. Marketing & Communications Coordinator. Please include "Marketing & Communication Coordinator" in the subject line. Design and distribute printed marketing materials, such as flyers, brochures, and posters, to reach target audiences. ...
Project Manager
Bring projects to a formal conclusion and document the lessons learned for future projects. Mentor team members and colleagues, and collaborate with other project managers. Develop and oversee the execution of project management plans including budget and risk. Direct projects by monitoring progress...