Digital Jobs in Olds, AB

Marketing Lead

Our client is searching for a Marketing Lead to join their team. This role will be responsible for driving user growth, market expansion, and brand positioning for the company’s new platform. A successful candidate will be a strategic leader with a data-driven mindset, and loves solving complex marketing challenges, scaling digital products to a massive audience, and working in a fast-moving, impact-driven startup.

Your success will be defined by your ability to :

• Develop and implement comprehensive marketing strategies across multiple channels to engage and grow a user base of over 30,000 within a year
• Implement data-driven strategies to acquire and retain both listeners and users
• Optimize conversion funnels and paid acquisition campaigns on Google Ads, Meta, TikTok, etc.
• Lead the Marketing team, fostering a high-performance, results driven culture
• Set up real time analytics dashboards to track campaign performance and pivot fast when needed
• Own and manage marketing budgets efficiently for maximum ROI
• Lead expansion efforts across Canada and the USA
• Develop and execute go-to-market strategies for new regions
• Launch new app versions of product marketing with clear messaging, positioning, and adoption strategies
• Collaborate on a data-driven recommendation system for personalized user experiences
• Drive SEO growth, increasing organic traffic through strategic content marketing
• Develop email marketing and e-commerce strategies to drive engagement and conversions
• Establish and nurture high-value relationships with corporate and institutional partners
• Develop marketing strategies to integrate the platform with insurance providers and large employer benefits programs

Your strengths include :

If you are interested in this role and meet the above criteria, please click the “ Apply ” button to send your resume directly to Bobi-Jo Warner.

Recruitment Partners Inc. is an Alberta-based, Alberta-focused recruitment firm. We are dedicated to building long-term relationships while securing top talent for Alberta’s best employers. At the heart of our efforts is a collaborative, consultative approach. We are proud of our team of consultants, who come with practical business experience, a strong network of professional contacts, and are focused on what is best for both clients and candidates. We will facilitate the best fit between client and candidate. This means reduced turnover, enhanced employe engagement, increased productivity, customer satisfaction, and more.

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Contact us today – Your Search Partner – www.recruitmentpartners.ca