Lifecycle Marketing Manager

About the Role

We’re seeking a dynamic Lifecycle Marketing Manager to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Manager, you will help develop the strategy and manage our customer nurturing and re-engagement experience across email, push and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business.

What You’ll Do

• Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
• Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
• Establish rigorous A / B testing processes to test creative design, content, email cadence and timing to constantly improve performance.
• Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

Bonus points if you have

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About Opendoor

Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time. We believe the traditional real estate process is broken and our goal is simple : build a digital, end-to-end customer experience that makes buying and selling a home simple and certain.

Opendoor Values Openness

We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. We collect, use, and disclose applicant personal information as described in our personnel privacy policies. To learn more, you can find the policy details for California residents here and for Canada residents here .

We’re committed to Diversity, Equity, Inclusion, and Belonging

Opendoor is dedicated to creating an inclusive and collaborative culture. We value the diverse strengths, perspectives, and backgrounds of all our employees, and believe in empowering our teams to do their best work through teamwork and building a sense of belonging and trust. Our four employee-led Opendoor Employee Resource Groups amplify diverse voices and promote collaboration and inclusion. Our focus is on attracting and retaining exceptional talent, and we believe in empowering our employees to continuously innovate and strive for 1% improvement every day. You can find more information on our Career Page.

We are committed to assisting members of the military community in utilizing their skills at Opendoor. U.S. candidates are able to review your military job classification at MyNextMove.org and apply for positions that align with your expertise.

At Opendoor, we are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation, please contact us at [email protected].