Director Sales Operations

Location

Ideal location is the Greater Waterloo Tri-Cities area (Ontario), Vancouver, or Colorado. Fully remote, with frequent travel is also possible for this role.

Compensation

On-target earnings of $190k – $235k CAD, experience dependent, structured as ~2 / 3rd base salary and 1 / 3rd performance-based.

About Evolved Extraction Solutions

Evolved Extraction Solutions is positioned to be the Global leader in cannabis extraction technology and supplies, providing industrial processing equipment, supply chain solutions, and process optimization to maximize efficiency and profitability for our clients.

We are a sales and marketing‑led company that prioritizes aggressive pipeline generation, fast execution, and market domination. We have a culture of growth and personal responsibility.

We are based in Canada with a U.S. subsidiary.

Position Summary

The Director of Sales reports directly to the CEO. You are a servant leader whose primary objective is to build and lead the outbound sales strategies, procedures, and systems that allow our SAEs to remain focused on the sales cycle. You are personally accountable for the architecture of our outbound prospecting, partnership development, and account management functions. You will act as the executive relationship touchpoint for major accounts while hands‑on building out departments and processes before handing them off to new team members as the organization scales.

The Opportunity

This is a rare opportunity to join a high‑growth, 10‑year‑old company with one of the strongest reputations for integrity in the cannabis industry. We are positioned to become the market leader in our segment this year. You are entering a highly successful sales organization supported by two of the most experienced and successful Senior Account Executives (SAEs) in the industry. Your mission is to build a high‑performance support team around these superstars that drives pipeline generation, account retention, and expansion.

We are planning to double the size of our sales organization over the next 3‑4 years. We are tracking to a revenue target of $15M in 2026 (a 100% increase over 2025) and a 5‑7 year goal of $70M, this position offers tremendous advancement potential. We are looking for a "builder" who is hungry for a major career break and ready to lead us into this next phase of scale.

Responsibilities

System Architecture & Strategy :

Personally accountable for building out and leading outbound sales, business development strategies, and account retention strategies, procedures, playbooks, coaching and training.

Pipeline & Prospecting :

Own and develop "hit list" initiatives for outbound prospecting; identify and develop strategic partnerships to feed the sales engine. Work hand in hand with the Marketing department on Account based marketing synergies with BDR / SDR activation.

Partnership & events strategy : Develop and execute Evolved’s partnerships and events strategy and relationships.

Account Management & Retention :

Lead the build‑out of our U.S. and Canadian account management functions, focusing heavily on revenue retention and expansion strategies.

Sales Coaching & Development :

Drive skill development and sales training, with a specific focus on coaching junior roles to peak performance.

Process Improvement :

Continuous development of strategic solutions and workflows that the team can follow. This includes the competence to update processes within the CRM (with tech support) to ensure data‑driven visibility.

Executive Support :

Act as a high‑level relationship touchpoint for major accounts and provide leadership support to the existing SAE superstars.

Interdepartmental Problem Solving :

Work across departments to identify root causes of friction and simplify complex undertakings into bite‑sized, executable pieces.

Experience Requirements

The "Builder" Track Record :

Experience in a small team environment with a demonstrated history of being promoted and wearing multiple hats.

Strategic Execution :

Proven ability to not just solve problems, but to create repeatable strategic solutions and processes that others can follow.

Sales Leadership :

Experience leading and training junior sales staff and building outbound sales functions from the ground up.

Cannabis Industry fit :

Comfortable with the cannabis industry and international travel; able to navigate complex, high‑value B2B sales cycles.

Transferable Sector Experience : Success in complex B2B sales. High‑value Capex, Industrials, Engineering, or B2B Distribution.

Cultural Fit :

Collaborative & Teachable :

Open to debate, continuous learning, and healthy disagreement (willing to push back on bad ideas).

Zero Arrogance :

A mission‑first attitude with the humility of a servant leader.

The "Hunger" :

High energy and a desire for a "large career break" within a fast‑growing company.

Core values fit

Initial application form submissions Accepted by the company.

10 to 12 applicants will get selected for the first interview.

Interview 1 : Scenario-Based Interviews.

Candidates will be asked to address real‑world problems to demonstrate leadership style.

Strategic Planning Deliverable :

1 to 3 finalists will develop a plan for outbound,

business development and

account management and build‑out.

Peer Review :

Inclusion of current Senior Account Executives in the final selection process to ensure team synergy.

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