Digital Marketing Specialist
- Full-time
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Hiring Faculty / Unit: School of Continuing Studies / Deans Office
Position Summary:
Reporting to the Director of Communication theDigital Marketing Specialistis responsible for activities related to the planning execution and optimization of proactive strategic and data-informed marketing efforts in support of the School of Continuing Studies mission and objectives.
Primary Responsibilities:
Contribute marketingexpertiseto effectively promote differentiate and positiontheSchool itsprogramsand initiatives competitively
Devisedigital marketingcampaignsthat inform engagemotivateand generate leadsonmultipleplatforms (includingGoogleLinkedInMetaandReddit)
Createengaging marketing automationsand other lead-nurturing strategies for specific target audiences
Collaborate with the recruitment team to drive enrollment in new and existing programs at all stages of themarketing recruitmentfunnel
Produce actionable insights through advanced reporting and analytics
Administerthe Schools marketing budgetand payments andinterfacewithvendors
Continuouslyevaluateand implementemerging technologies andinnovations
Other Qualifying Skills and/or Abilities
Bachelorsdegreein Marketing Communicationsor a related field.
Advanced degree or certification in digital marketing is preferred.
Minimum 3-5 yearsofdigital marketingexperience
Knowledge of evolving marketing industry trends and experience developing and implementing marketing strategies plansand campaigns is
ProficiencyinGoogle Analytics Mailchimp and other marketing tools
Demonstrated ease with data analytics and ability in strategy development planning and implementation.
Must be able to work in a fast-paced environment handle multiple projects under tight deadlines and to be able to work well in a complex organization with changing needs.
Strong familiarity with and/or experience in diverse communities and inclusive marketing/communication principles.
Resourceful collaborative self-starter with high integrity and the ability to work effectively in a dynamic creative environment.
Strong bilingual spoken and written communication skills (English and French)
As one of Montreals Top Employers here is what we offer:
- Competitive benefits package (Health Dental Life Insurance) (if eligible)
- Defined contribution pension plan (with employer contribution up to 10%) (if eligible)
- Group Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA)
- Competitive vacation policy
- Two (2) personal days
- Two (2) floating holidays
- Nine (9) Summer Fridays - paid days off between the St-Jean Baptiste holiday and Labour Day
- Paid time off over the December holiday period
- Tuition waiver for regular employees and their dependents
- Up to two (2) days of remote work per week where the position permits
Before applying please note that to work at McGill University you must be both authorized to work in Canada and willing to work in the province of Quebec at the campus where the position is based / located.
Knowledge of English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 4 (qualifier) on a scale of 0-4.
For a definition of our language proficiency levels please click here.
Minimum Education and Experience:
Annual Salary:
Job Profile:
MPEX-COM2A - Internal External Relations - Professional 2Hours per Week:
Supervisor:
Position End Date (If applicable):
Deadline to Apply:
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities women Indigenous persons persons with disabilities ethnic minorities and persons of minority sexual orientations and gender identities as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .
Required Experience:
IC
Key Skills
Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services
Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 64770 - 97150
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