Senior Specialist, Digital Media

Job Description

Job Description

Sleep Country Canada is looking for a Senior Digital Media Specialist to drive revenue growth and customer acquisition through paid social media campaigns. This role is ideal for someone who thrives in a fast-paced environment and has a strong grasp of full-funnel digital marketing within DTC (direct-to-consumer) or omni-channel retail environments.

You'll own campaign execution across Meta, TikTok, Pinterest, and other social platforms, using data-driven strategies to boost product sales, ROAS, and customer lifetime value. You'll also collaborate closely with brand & marketing, ecommerce, and product teams to launch high-performing campaigns that align with seasonal trends and retail promotions.

In this role you will :

• Lead the planning, execution, and optimization of paid social campaigns focused on driving new users, quality traffic and sales.
• Manage daily paid social operations including budget allocation and management, ad & audience set up and performance focused optimizations.
• Develop testing strategies for creative, copy, audiences, and placements to maximize overall revenue, site traffic and in-store traffic.
• Oversee execution of creative / assets, ensuring they align with platform best practices, brand and platform specs
• Manage and track assets provided as well as tracking and sharing creative performance.
• Analyze performance metrics (e.g., Conversions, Revenue, ROAS, CPA, CVR) and create regular reports with clear strategic recommendations
• Monitor competitor activity and industry trends to identify growth opportunities and maintain a competitive edge.
• Work with analytics and site teams to troubleshoot product feed and tracking issues
• Build and maintain strong working relationships with several internal teams, including but not limited to eCommerce, Marketing, Merchandising, Information Technology, Customer Service, Purchasing and Sales.
• Assist with maintaining and managing vendor and agency relationships.

The Qualifications and Experience we like to see :

Why members of our Corporate team love working at Sleep Country Canada / Dormez-vous? :

Additional Information

This is a current open position. The salary range for this position is $75,000 - $95,000 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Inclusion & Belonging

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.

At Sleep Country Canada / Dormez-vous? (SCC / DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight's.

Guided by our values - We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence - we are building on our 30-year foundation of taking care of each other and our customers' sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada's leading sleep partner.

We're looking for someone to join our exceptional team as we continue to advance the future of sleep wellness.