marketing coordinator

Education

• Bachelor's degree
• Communication and media studies, other
• Public relations, advertising and applied communication, other
• Business / commerce, general
• Marketing / marketing management, general

Work setting

• Private company, corporation or industry

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Supervise professional and support staff and students
• Perform administrative tasks
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Consult with clients after sale to provide ongoing support

Computer and technology knowledge

• Microsoft Publisher
• MS Office
• MS Outlook
• MS Windows
• Adobe Photoshop
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Database management
• Google Drive
• Electronic mail

Area of specialization

• Interactive / new media
• Communications
• Brand management
• Digital media
• Strategy

Work conditions and physical capabilities

• Work under pressure
• Fast-paced environment
• Attention to detail

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Organized
• Accurate
• Dependability
• Reliability
• Quick learner

Experience

• 2 years to less than 3 years