Job Description : Social Media Specialist
About the Role :
We are seeking a creative and results-driven Social Media Specialist to grow our brand across multiple platforms, strengthen engagement, and drive business growth. This role is perfect for someone with a deep understanding of social media trends, cultural alignment with the U.S. market, and a passion for creating dynamic, engaging content.
Key Responsibilities :
- Develop and execute innovative social media strategies to grow our presence across Instagram, Pinterest, TikTok, and other key platforms.
- Create, edit, and publish compelling content, including both long-form and short-form videos, to engage target audiences.
- Monitor trends and platform updates to ensure our content remains relevant and culturally aligned with the U.S. market.
- Analyze social media performance metrics, generate reports, and provide actionable insights to optimize campaigns.
- Collaborate with the marketing team to align social media initiatives with broader business goals and brand identity.
- Actively engage with followers, respond to comments, and build community around the brand.
Requirements :
Proven experience managing and growing social media accounts for a brand or business.Proficiency in video editing software and tools (e.g., Adobe Premiere, Final Cut Pro, or Canva).In-depth knowledge of Instagram, Pinterest, TikTok, and their respective algorithms, trends, and best practices.Strong cultural understanding of the U.S. market and audience preferences.Exceptional creativity, communication, and organizational skills.Ability to multitask, meet deadlines, and adapt to a fast-paced environment.Preferred Qualifications :
Experience in creating viral or high-engagement campaigns.Familiarity with analytics tools (e.g., Google Analytics, social media platform insights).Knowledge of paid social media advertising is a plus.What We Offer :
A collaborative, creative, and inclusive work environment.Opportunities for professional growth and skill development.Flexible work arrangements.If you’re passionate about social media and ready to make an impact, we’d love to hear from you!