digital marketing specialist

Education

• Bachelor's degree

Work setting

• Urban area

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop policies
• Evaluate communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Supervise professional and support staff and students
• Supervise staff
• Train staff
• Write speeches, presentations and press releases
• Perform administrative tasks
• Recruit and hire staff
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Assist in the preparation of brochures, reports, newsletters and other material
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Supervision

• 1 to 2 people

Computer and technology knowledge

• MS Office
• MS Windows
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Google Drive
• Electronic mail

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Reliability
• Integrity

Experience

• 3 years to less than 5 years

Support for newcomers and refugees

• Recruits newcomers and / or refugees who were displaced by a conflict or a natural disaster (for example : Ukraine, Afghanistan, etc.)
• Supports newcomers and / or refugees with foreign credential recognition

Support for youths

• Offers on-the-job training tailored to youth
• Offers mentorship, coaching and / or networking opportunities for youth

Support for Indigenous people

• Offers mentorship, coaching and / or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations