Video Strategist

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

Note : This is a contract-to-hire position

MUST HAVE :

• Demonstrated experience driving video performance engagement and watch time ideally in a revenue-focused environment
• Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
• Hands-on experience with scriptwriting editing feedback and video optimization
• Comfort managing freelancers assigning work and overseeing quality and deadlines
• Ability to analyze performance metrics and translate insights into actionable improvements
• Strong organizational skills and comfort juggling multiple projects at once
• Excellent written and verbal communication skills in a remote environment
• Willingness to experiment test and iterate quickly
• Openness to incorporating AI tools into scripting ideation and workflow optimization

EXPERIENCE : 3 years in video strategy video production or performance-driven video roles within digital media performance marketing or content monetization. Personal finance experience or familiarity strongly preferred.

YOUR ROLE

Youll own the strategy planning and performance of FinanceBuzzs video content with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. Secondarily youll support video publishing and optimization for YouTube and social platforms.

This is a highly hands-on role. Youll be directly involved in topic selection scripting editing feedback thumbnail and on-screen graphic optimization and performance analysis. Your goal is simple but ambitious : scale video revenue significantly over time while maintaining high-quality trustworthy personal finance content.

To succeed in this role youll need strong instincts for what keeps viewers watching comfort working with performance data and the ability to manage multiple contributors and workflows at once. You should be equally comfortable zooming out to plan a content roadmap and zooming in to rewrite a script or leave frame-by-frame feedback.

This role is contract-to-hire and will play a key role in growing video from its current state ($15K / month) into a $500K annual revenue stream.

SUCCESS LOOKS LIKE

CORE RESPONSIBILITIES

COMPETENCIES

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Key Skills

Android,Civil Engineering,Application Development,ETL,Business Studies

Employment Type : Full-Time

Experience : years

Vacancy : 1