Director, Online Communities

As a Director on the Ipsos Online Communities and Custom Panels team you will be joining a dynamic and growing team of research and community/Panel experts dedicated to bringing the consumer voice to life for some of the worlds most innovative brands.

In this role you will be responsible for retaining and accelerating the growth of the Online Community is a position that will allow you to collaborate with clients to present and leverage new tools methods and cutting-edge solutions to impact your clients business and society at large. You will have the ability to work across both qualitative and quantitative avenues to interpret client objectives and guide your team in the creation of Online Communities driven by strategic engagement and research design.

The Director role requires excellent organizational and interpersonal skills an understanding of quantitative and online qualitative research and practical brand and marketing experience that will amplify the critical role of insights and how they are leveraged to support our clients. You will be part of the senior management team driving the future of the practice.

What you can expect to be doing:

• Lead Online Community studies across the Canada market in terms of clients research revenue maintenance/growth and analytical rigor.
• Manage client needs related specifically to Online Communities and research offerings of the Online Communities service line.
• Independently prices and writes full proposals of all types with goal of growing Ipsos business and presence with assigned clients.
• Perform data analysis and verification test hypotheses draw conclusions; prepare reports and presentations; make recommendations from the data results based on the clients requests and business issues.
• Have vision to a spectrum of client needs and help connect the dots between projects. May include linking projects to each other pulling in other service lines proactively sharing Ipsos capabilities of interest and more. May include new business outreach and structured business development plans.
• Manage mentor and train junior team members on best practices and career growth on an ongoing basis
• Create internal brand within Ipsos and specific thought should be given to the unique area (whether client facing and/or internal facing) and activities that will help guide what they want to be known for as an expert within and outside of Ipsos.

CLIENT MANAGEMENT RESPONSIBILITIES

• Acts as primary project lead to your clients. Handle more complex conversations/communications around project design analysis and unexpected challenges.
• Work to ensure business retention and uncover incremental revenue generationopportunities. Provides coaching and guidance to more junior team members on their own client interactions.

PROJECT RESPONSIBILITIES

• Analyze both qualitative and quantitative data from online community interactions using cross tabulation thematic and content analysis and analytical techniques. Manage datasets from community platform drive high engagement of community members user-generated content and integrated research databases. Lead comprehensive report writing that synthesizes community insights behavioral patterns and member feedback. Provide strategic client guidance on community development and optimization and present findings that combine quantitative results with qualitative insights.

STRATEGIC THINKING EXPECTATIONS

• Acts as strategic leader for project team and (in some cases) for client account team overall. Thinks through implications of actions identifies opportunities and risks and acts accordingly balances providing what the client needs with the optimal outcome for Ipsos.

Requirements

• Strong Word Excel PowerPoint skills
• Experience with using hierarchical or multi-level databases.
• Superior organizational skills including ability to manage and delegate work effectively attention to detail & demonstrated commitment to the accuracy and completeness of information
• Balance of attention to detail with view to bigger picture and overall objectives of each task
• Ability to oversee/run multiple projects.
• Ability to think creatively about how to align the appropriate project resources whether inside or outside of the immediate project team
• Strong aptitude for research consulting with highly developed analytic skills
• Ability to think strategically in terms of clients business as well as opportunities for Ipsos to grow its business
• Highly motivated self -directed and possess a driven personality capable of working within tight deadlines
• Strong relationships with clients
• Excellent written and verbal communication skills in addition to well -developed interpersonal and presentation skills are necessary
• Minimum of 7 years of research experience.
• Large multi-country projects experience is advantageous.