Director, Brand

Join to apply for the Director, Brand role at Avenue Living

Avenue Living Asset Management is dedicated to sourcing, analyzing, and strategizing long‑term investments. Our unique approach has led to rapid growth across North America, now representing one of Canada’s largest alternative asset managers. Since 2006, we have acquired over $8.5 billion in assets under management across a variety of sectors throughout Canada and the USA. Our various funds include assets in multifamily residential, self‑storage, commercial, as well as agricultural land.

The strength of our platform lies in working with the right people. Acting with integrity and employing an entrepreneurial mindset, our employees work together to create an exciting, dynamic workplace. By employing an active hands‑on approach to asset management, our skilled and innovative team operates closely alongside our investors. We’re disciplined, we focus on value, and we’re informed experts. We pride ourselves on our diverse and inclusive workplace; we are a unique workplace with unique people.

WHAT WILL YOU DO?

Brand Leadership & Strategy

• Evolve the organization’s brand strategy in alignment with business priorities, ensuring a strong market presence and competitive positioning.
• Lead the development of creative and messaging direction, ensuring all assets reflect brand standards and resonate with target audiences.
• Act as both strategist and practitioner : originate ideas, research market trends, understand audience insights, craft compelling messaging, and guide storytelling.
• Manage relationships with agency partners across creative, media, and PR to deliver impactful campaigns.
• Oversee media planning and execution to maximize ROI, integrating innovative digital marketing strategies.
• Drive high‑visibility brand initiatives, including thought leadership and brand evolution campaigns.
• Establish and govern brand standards and messaging frameworks for consistent application across all channels.
• Explore and implement AI‑driven strategies to enhance brand initiatives and competitive intelligence.

Events Oversight

Collaboration & Influence

WHAT WILL YOU NEED?

WHAT DO WE OFFER?

What makes us different makes us stronger. We want Avenue Living to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We're committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable, and free of discrimination and harassment. Should you require accommodation to participate fully in the recruitment process, please email peopleandculture@avenueliving.ca.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing and Sales

#J-18808-Ljbffr