Social Media Content Officer

Our client is a prominent organization committed to fostering trust and sustainability for a renowned consumer product across Canada. With a steadfast dedication to upholding the highest standards of quality, safety, and industry growth, they work to strengthen connections with consumers and partners alike. Through their efforts, they not only support production but also elevate brand presence and reputation in the marketplace.
The Social Media Content Officer will be responsible for shaping and managing the organization’s social media presence to strengthen trust, credibility, and engagement with Canadian consumers. This role leads end-to-end social execution: ideation, planning, content creation, publishing, comment management, and performance monitoring. It balances strategic thinking with hands-on execution and acts as a central point of coordination between internal subject matter experts, external agencies, and partners.

Social Media Content Officer responsibilities:

• Manage social media channels end to end, including content ideation, planning, creation, publishing, comment management, and monitoring

• Plan and maintain the social editorial calendar, ensuring alignment with organizational priorities, internal partner needs, and brand guidelines

• Create and publish high-quality social posts that strengthen trust, engagement, and brand consistency

• Develop and maintain a rapid-response content bank to address misinformation and emerging issues, updated quarterly

• Produce and coordinate farmer and partner storytelling content, prioritizing quality and clarity over volume

• Monitor and manage daily community interactions, responding to routine inquiries and escalating sensitive issues in collaboration with Communications and Public Affairs

• Track social performance against defined KPIs and provide regular insights to support planning and optimization

• Collaborate with internal teams, external agencies, and partners to manage content requests, approvals, and timelines

• Participate in social-related agency and partner meetings and support influencer and partner programs from a content and messaging perspective

• Other duties as assigned by the Director of Brand Marketing and the Chief Executive Officer

The successful candidate has:

• Degree in digital marketing or a related field, or equivalent experience

• 4–7 years of experience developing consumer-facing content for digital and social platforms

• Strong understanding of social media platforms, organic performance, and engagement drivers

• Experience creating, producing, and publishing social content across multiple formats

• Strong written and verbal communication skills in English and French – Must

• Ability to analyze social performance data to assess effectiveness and inform decisions

• Highly organized, with the ability to manage multiple internal and external demands confidently

• Experience using social media editing, management, and monitoring tools

• Experience developing creative briefs and working with internal teams or external partners

• Strong collaborator who can also work independently and take ownership of outcomes

• A portfolio of relevant social media work is required as part of the application

Compensation and benefits:

• The discussed salary range is $65,000 – $90,000 depending on experience

• Candidates with additional experience and higher compensation expectations may also be considered

• Comprehensive benefits package

• Paid vacation and PTO days

• Hybrid 3-days-in-office work model

• RRSP matching program

Candidates must be legally authorized to work in Canada. Only candidates selected to move forward in the hiring process will be contacted.