Specialist, Social Media

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw Hard Seltzer, Mike’s Hard Lemonade, Olé Cocktail Co. and Más+ by Messi—alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery.

The Social Media Specialist’s role is to design, create and deliver digital marketing programs to support IWBC expansion, growth and revenue. The Social Media Specialist is responsible for the full social media program execution including supporting quarterly campaign planning with data driven pre and post campaign review and recommendations as well as coordinating execution of campaign elements in the appropriate channels to meet brand objectives including aligned messaging and timing.

Accountabilities & Impact:

• Strategy & Planning: Lead the strategic development and execution of comprehensive social media content calendars for all IWBC brands. Ensure content aligns with brand strategy, including brand pyramid, essence, positioning, personality, and guidelines.
• Content Direction: Work closely with the in-house creative team to provide clear guidance on content creation, ensuring all assets align with brand objectives and social media goals.
• Stakeholder Coordination: Collaborate effectively with various internal stakeholders to manage communication priorities, ensuring timely and relevant messaging across all social media channels.
• Copywriting: Create persuasive, engaging, and brand-consistent copy for social media posts.
• Community Management: Actively engage with followers by responding to comments and direct messages, and by interacting authentically with user-generated content.
• Performance Analysis: Monitor and analyze social media performance metrics, leveraging insights and social listening tools to make data-driven recommendations for continuous improvement.

Skills & Experiences Needed:

• Bachelor’s degree in marketing/business, communication or related field​
• 3-5 years of progressive experience in social media marketing, ideally within the wine, luxury retail, or hospitality sectors
• Exceptional written and verbal communication skills, with a flawless approach to copywriting
• Proven ability to create engaging, compelling, and brand-aligned copy under tight deadlines
• Demonstrated expertise in project management, time management, and the ability to handle multiple priorities simultaneously.
• Proficiency with social listening and analytical tools to inform strategy and decision-making.
• Creative thinker with ability to write compelling, brand-appropriate copy on deadline​
• Proven project and time management skills

Why Join Us?

Mark Anthony is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $60,000 - $65,000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer:

• Access to company-matched RRSP contributions
• Extended health and dental benefits, and mental health plans with 24/7 access to care and support for you and your family
• Parental Leave top-up
• Paid time off
• Training and development to build a fulfilling career

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.​

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.​​

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy ​to stay ahead of industry giants.​