Salesforce Marketing Cloud Specialist
Burlington, ON, Canada
- Oakville, ON, Canada
- Vaudreuil-Dorion, QC, Canada Req # Friday, January 17,
Position : Salesforce Marketing Cloud Specialist
Location : Vaudreuil-Dorion, Quebec would be preferred. However, we are also open in having this person in Burlington or Oakville, Ontario
Workplace flexibility : We require a minimum attendance of 2 days / week in office.
Status : Full-time, permanent
The Salesforce Marketing Cloud Specialist plays a key role in maximizing the potential of Salesforce and Pardot to deliver impactful marketing campaigns, streamline lead nurturing, and continually improve marketing strategies through valuable insights.
In this position, you will focus on implementing and refining marketing automation strategies to drive engagement and conversions through email campaigns and lead nurturing initiatives. You'll also be responsible for maintaining data accuracy and ensuring compliance with regulatory standards while managing CRM databases and marketing automation platforms. A collaborative approach with cross-functional teams is essential to align marketing efforts with business goals, enhancing campaign performance and driving revenue growth.
At Quadra, we put people so that together, we can reimagine the possibilities.
As a Great Place to Work® certified company, Quadra is one of North America's leading distributors of chemicals and ingredients, with facilities across Canada and selected markets in the United States. We are a growing company with a long-term commitment to our employees. If you are committed to excellence, you belong at Quadra. Our employees are professionals who are passionate about our business.
What would be your main responsibilities as a Salesforce Marketing Cloud Specialist ?
Manage and optimize marketing automation platforms (e.g., Salesforce, Pardot) to execute marketing campaigns including email, lead nurturing, and scoring programsDevelop and execute email marketing campaigns, including template design, calls-to-action, journeys and support in content creationSegment and manage prospects for targeted marketing activities.Collaborate with cross-functional teams including Marketing, Sales, and Business Systems to ensure alignment on marketing automation processes and objectivesProvide reporting and insights on key marketing metrics, such as lead generation, conversion rates, website traffic, and campaign effectivenessStay informed about the latest trends and best practices in marketing automation and operations.Work closely with the Corporate Marketing Team to support in promoting the event, uploading attendee information, and post-event follow-upsProvide campaign briefs to the Sales and Marketing teams, so they are prepared to follow up the MQLs (Marketing Qualified Lead) with relevant informationWork with commercial team to build journeys to target prospects based on data insights.SEO OptimizationLeverage & integrate social media within Marketing cloud (Pardot) to ensure full visibility on prospects.What are the requirements needed in order to have success in this role?
5+ years of experience in Marketing Operations, Marketing Automation, Email Marketing, or Lifecycle roles3+ years of experience with Pardot and Salesforce (required)Bachelor's degree in Marketing, Communications, or related field is preferredStrong analytical skillsExperience with other enterprise-level marketing automation (Marketo, HubSpot) will be consideredExcellent written and verbal communication skillsFlexibility to easily adapt and change course in a fast-moving environmentStrong problem-solving skills with demonstrated success in effectively driving resultsSelf-motivated with a strong attention to detailAble to work independently and meet deadlinesAbility to organize and manage multiple priorities simultaneouslyCommunication (verbal and written) in French would be considered assetAbility to travel to different Quadra sites to provide support when neededAt Quadra, we offer not only an engaging culture, a collaborative, family-oriented and supportive environment, but also plenty of autonomy and flexibility. We also offer you the opportunity to be part of a professional, fun, innovative and committed team in a growing, people-oriented, Great Place to Work® certified organization. In addition to being Great Place to Work® certified, Quadra has been recognized as one of the Best Managed Companies for over 20 years ! You will work with dynamic colleagues who are eager to share their knowledge with you.
What are the perks of choosing this role at Quadra?
Competitive salary and generous performance incentive program $Full benefits coverage (dental, medical, etc.).Programs offered to employees to improve their quality of life (Wellness Portfolio).Virtual care / telemedicine for you and your loved ones; 24 / 7 access to a physician.Virtual wellness and mental health programs with a global healthcare leader.Retirement plan with a match and several long-term investment programs.Vacation, personal days, and flexible days.Flexible work environment & Disconnection Policy.Caring for each other and having fun are part of our core values!A company that promotes diversity, equity, and inclusion.Digital environment.Customized training built for you.Participate in various internal and external training sessions.Possibility of joining various company committees.Social activities organized by the company.Employee recognition program (years of service, merit awards, etc.).Private and family-owned company with a solid infrastructure.Employee assistance program (EAP).Monthly cell phone & internet allowance.Possibility to travel across North America for team meetings and trainings.Employee referral programs.And much more!LI-Hybrid
Quadra supports and values diversity and offer equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status and gender identity. Quadra also welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We recognize that some people do not identify themselves as either male or female. Therefore, whenever possible, we have opted for a gender-neutral wording in a non-discriminatory spirit.
