Senior Marketing Manager

It is a workplace at the cutting edge of technology, allowing you to meet wireless technology experts in a growing company.

Competitive compensation (salaries, benefits, gym membership discount, RRSP, stock option purchase program, reimbursement for public transit, showers on the premises, and complimentary beverages and snacks every day)Work-family balance (flexible schedule, possibility of working remotely, etc.

Friendly and collaborative work atmosphere and many social activities all year longOctasic is a company involved in its community and is located in a picturesque neighbourhood full of local cafés, restaurants, parks, bicycle paths, and other local shops.

Proximity to various public transportation services (Angus Shuttle, 10 min. walk from Prefontaine station)We are actively looking for a : SENIOR MARKETING MANAGERJoin Octasic in a role of a lifetime to help shape the future of our marketing strategy dedicated to the defence and security markets.

Octasic is growing and seeks a stellar and forward-thinking Senior Marketing Manager to take on a multifaceted and strategic role that targets four principal marketing pillars : Strategic annual planning, market and competitive analysis, corporate brand programsProduct marketing convert Octasic technology solutions into educational- and sales-driven messaging and toolsContent marketing plan and manage the creation and distribution of all marketing-related content that is aligned with product and corporate objectivesDigital marketing web development, SEO, marketing automation, reporting, tactical outbound and re-targetingYou combine exceptional people leadership skills with a deep passion for marketing, technology, and how to help convert influencers and buyers into customers via education and associated campaigns.

Key Responsibilities : Contribute to annual marketing plans in line with corporate goals and product roadmapsBuild regularly updated market and competitive analysis reports for product and sales teamsInitiate innovative program opportunities that help nurture the Octasic brandDevelop focused media buy plans for print and digital advertising.

Product marketingBecome a subject matter expert on Octasic products, technologies, and associated markets to assist in the education of targeted buyers and influencers with compelling product positioning and superior demand generation’ content.

Work closely with the sales team to develop dedicated tools to accelerate funnel opportunities.Cultivate and leverage relationships with customers to develop case studies, testimonials, and references that support marketing and sales efforts.

Content marketingDrive all strategic content as an editor-in-chief. Collaborate with Octasic stakeholders and other SMEs to conceive, plan, write, edit, assign (internal and external resources), and manage the creation and distribution of all content.

Conceive and write first-rate advertisements for digital and print advertising.Digital marketingOptimize website for quality traffic and frictionless client experiences.

Search Engine Optimization with or without the use of AI tools.Marketing automation (HubSpot) to manage campaigns, workflows, and communications.

Outbound marketing campaigns in concert with product and sales teams using marketing-run ABM campaigns via LinkedIn, Hubspot, and other tools.

Marketing-to-Sales funnel management and conversion reporting.Google tools (GA4, GSC, GTM, Looker) and ROI and key metrics reporting.

Requirements : Bachelor’s degree in a Marketing, English, Communications, Journalism, Engineering, or a related degree and / or relevant digital marketing and / or B2B product marketing work experience;

10+ years of proven B2B marketing experience in software / hardware technologiesImpeccable organizational skillsExcellent English spoken and written communication skills for the creation of marketing campaigns linked to an English-speaking audienceProficient at conceiving creative concepts and copy for design agencyProven track record in developing digital campaigns with associated tracking and reportingSubject matter expert on a variety of technologies and marketsSkilled at distilling data from user insights, competitor and market developments, into strategic positionings and offeringsExperienced at creating value propositions and messaging strategies that resonate with prospectsCapable of juggling multiple outsourced suppliers and freelance talent ours or yours.

Understanding of US and international defense and national security marketsYou thrive on collaboration, problem solving, and evaluating prioritiesAssets if you also have marketing experience in the following areas : Semiconductors, hardware platforms, applications, and software design toolsSoftware Defined RadiosTelecom networks - wireless / cellular;

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tvData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Privacy choices, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristicsData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, User-provided data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Device characteristicsData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : Non-precise location data, Browsing and interaction data, Device characteristicsData collected and processed : IP addresses, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Browsing and interaction data, Privacy choices, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Privacy choices, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Device characteristics, Device identifiersData collected and processed : Device identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : Users’ profilesData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addressesData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Privacy choices, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Privacy choices, Device characteristicsData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataIntegral Ad Science (incorporating ADmantX)Data collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristicsData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device identifiers, Precise location dataData collected and processed : Non-precise location dataData collected and processed : IP addresses, Non-precise location data, User-provided data, Browsing and interaction data, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Device characteristicsData collected and processed : IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : Device characteristicsData collected and processed : IP addresses, Non-precise location dataData collected and processed : IP addresses, Device characteristicsData collected and processed : IP addresses, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : Device characteristicsData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : Device characteristicsData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device identifiersAdobe Audience Manager, Adobe Experience PlatformData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Privacy choices, Device characteristics, Device identifiers, Precise location dataData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, User-provided data, Browsing and interaction data, Privacy choices, Device characteristicsData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location dataData collected and processed : IP addresses, Users’ profiles, Browsing and interaction data, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, User-provided data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Privacy choices, Device identifiersData collected and processed : IP addresses, Browsing and interaction data, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Probabilistic identifiers, Device identifiersData collected and processed : IP addresses, Non-precise location dataData collected and processed : IP addressesData collected and processed : IP addresses, Non-precise location data, Users’ profiles, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : IP addresses, Non-precise location data, Device characteristics, Device identifiersData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers, Authentication-derived identifiersData collected and processed : Device identifiersData collected and processed : IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiersData collected and processed : IP addresses, Privacy choices, Device characteristicsData collected and processed : IP addresses, Non-precise location data, Browsing and interaction data, Device characteristics, Probabilistic identifiers, Device identifiers, Precise location data, Authentication-derived identifiersMarketing Science Consulting Group, Inc.#J-18808-Ljbffr